The raw data or transformation pass is proceeding 601 cases are written to the compressed active file. ***** Memory allows a total of 7220 Values, accumulated across all Variables. There also may be up to 902 Value Labels for each Variable. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P1 SITUACION ECONOMICA DEL PAIS Valid Cum Value Label Value Frequency Percent Percent Percent MEJOR 1 12 2.0 2.0 2.0 IGUAL 2 21 3.5 3.5 5.5 PEOR 3 551 91.6 91.6 97.1 NS/NC 4 17 2.9 2.9 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P2 ACUERDO CON EL PRESIDENTE Valid Cum Value Label Value Frequency Percent Percent Percent ACUERDO 1 148 24.7 24.7 24.7 DESACUERDO 2 216 36.0 36.0 60.7 NS/NC 3 236 39.3 39.3 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 5 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C301 REFRESCOS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 508 84.4 84.4 84.4 SI MENCION 1.00 93 15.6 15.6 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C302 HIGIENE Y LIMPIEZA Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 563 93.7 93.7 93.7 SI MENCION 1.00 37 6.1 6.1 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C303 BEBIDAS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 532 88.6 88.6 88.6 SI MENCION 1.00 69 11.4 11.4 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 6 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C304 ALIMENTOS Y BOTANAS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 573 95.3 95.3 95.3 SI MENCION 1.00 27 4.4 4.4 99.8 3.00 1 .2 .2 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C305 ALMACENES Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 564 93.8 93.8 93.8 SI MENCION 1.00 36 5.9 5.9 99.7 2.00 2 .3 .3 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C306 SHAMPOO Y COSMETICOS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 589 97.9 97.9 97.9 SI MENCION 1.00 12 2.1 2.1 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 7 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C307 CIGARROS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 569 94.7 94.7 94.7 SI MENCION 1.00 32 5.3 5.3 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C308 MEXICO ES MUCHO MEXICO Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 587 97.6 97.6 97.6 SI MENCION 1.00 14 2.4 2.4 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C309 DROGADICCION Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 598 99.5 99.5 99.5 SI MENCION 1.00 3 .5 .5 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 8 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C310 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 599 99.7 99.7 99.7 SI MENCION 1.00 2 .3 .3 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C311 BANCOS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 588 97.8 97.8 97.8 SI MENCION 1.00 13 2.2 2.2 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C312 UNIDAD ENFRENTAR EMERGENCIA ECONOMICA Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 580 96.6 96.6 96.6 SI MENCION 1.00 21 3.4 3.4 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 9 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C313 LOTERIA NACIONAL Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 593 98.6 98.6 98.6 SI MENCION 1.00 9 1.4 1.4 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C314 OTRO Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 467 77.7 77.7 77.7 SI MENCION 1.00 114 19.0 19.0 96.6 2.00 19 3.2 3.2 99.8 3.00 1 .2 .2 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C315 NS/NC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 280 46.6 46.6 46.6 SI MENCION 1.00 303 50.4 50.4 97.1 2.00 5 .9 .9 98.0 3.00 12 2.0 2.0 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 10 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C401 MEDIDAS ENFRENTAR EMERGENCIA ECONOMICA Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 485 80.7 80.7 80.7 SI MENCION 1.00 116 19.3 19.3 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C402 PGR/DROGADICCION Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 569 94.7 94.7 94.7 SI MENCION 1.00 31 5.2 5.2 99.9 2.00 1 .1 .1 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C403 PAZ EN CHIAPAS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 567 94.3 94.3 94.3 SI MENCION 1.00 34 5.7 5.7 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 11 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C404 MEXICO ES MUCHO MEXICO Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 564 93.8 93.8 93.8 SI MENCION 1.00 37 6.2 6.2 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C405 SOLIDARIDAD Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 556 92.6 92.6 92.6 SI MENCION 1.00 45 7.4 7.4 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C406 SALUD Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 572 95.1 95.1 95.1 SI MENCION 1.00 27 4.4 4.4 99.5 2.00 3 .5 .5 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 12 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C407 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 597 99.4 99.4 99.4 SI MENCION 1.00 4 .6 .6 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C408 ECOLOGIA Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 596 99.2 99.2 99.2 SI MENCION 1.00 5 .8 .8 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C409 OTRO Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 548 91.1 91.1 91.1 SI MENCION 1.00 49 8.2 8.2 99.3 2.00 2 .3 .3 99.7 3.00 2 .3 .3 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 13 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 C410 NS/NC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 239 39.7 39.7 39.7 SI MENCION 1.00 340 56.6 56.6 96.3 2.00 6 1.0 1.0 97.3 3.00 16 2.7 2.7 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5 VIO ANUNCIO MEDIDAS ECONOMICAS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 211 35.0 35.0 35.0 NO 2 387 64.3 64.3 99.3 NC 3 4 .7 .7 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P6 RECUERDA FRASE PRINCIPAL ANUNCIOS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 63 10.5 30.1 30.1 NO 2 141 23.4 66.9 97.0 NS/NC 3 6 1.0 3.0 100.0 0 391 65.0 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 211 Missing cases 391 ----------------------------------------------------------------------------------------------------------------------------------- Page 14 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 P6_1 CUAL RECUERDA Valid Cum Value Label Value Frequency Percent Percent Percent NUESTRA FUERZA ESTA 1 24 4.0 38.2 38.2 OTRA 2 37 6.1 58.2 96.3 NS/NC 3 2 .4 3.7 100.0 . 380 63.2 Missing 0 158 26.3 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 63 Missing cases 538 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P8 CREE ANUNCIOS DICEN ALGO FALSO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 85 14.2 39.7 39.7 NO 2 105 17.5 48.8 88.5 NS/NC 3 25 4.1 11.5 100.0 . 386 64.2 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 215 Missing cases 386 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P8_1 QUE NO ES CIERTO Valid Cum Value Label Value Frequency Percent Percent Percent TODO ES MENTIRA 1 46 7.6 55.4 55.4 NO ES CIERTO NO SUBI 2 18 2.9 21.4 76.8 SON SUPERFICIALES 3 3 .5 3.3 80.2 OTRO 4 14 2.4 17.3 97.5 NS/NC 5 2 .3 2.5 100.0 . 381 63.4 Missing 0 137 22.8 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 83 Missing cases 518 ----------------------------------------------------------------------------------------------------------------------------------- Page 15 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 P9 LE GUSTARON LOS ANUNCIOS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 122 20.2 57.3 57.3 NO 2 71 11.8 33.5 90.9 NS/NC 3 19 3.2 9.1 100.0 . 389 64.7 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 212 Missing cases 389 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P10 COMO DIRIA QUE SON ESTOS ANUNCIOS Valid Cum Value Label Value Frequency Percent Percent Percent EXCELENTES 1 3 .5 1.4 1.4 BUENOS 2 120 20.0 56.4 57.8 REGULARES 3 27 4.5 12.7 70.5 MALOS 4 43 7.1 19.9 90.4 MUY MALOS 5 1 .2 .4 90.9 NS/NC 6 19 3.2 9.1 100.0 . 388 64.5 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 213 Missing cases 388 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P11 OPINION SOBRE PRESIDENTE Valid Cum Value Label Value Frequency Percent Percent Percent MEJORO 1 87 14.4 40.4 40.4 NO CAMBIO 2 37 6.1 17.2 57.7 EMPEORO 3 60 10.1 28.2 85.9 NS/NC 4 30 5.0 14.1 100.0 . 387 64.4 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 214 Missing cases 387 ----------------------------------------------------------------------------------------------------------------------------------- Page 16 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 PA11 ENTERO MEDIDAS PARA REDUCIR GASTOS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 274 45.5 45.5 45.5 NO 2 318 52.9 52.9 98.5 NS/NC 3 9 1.5 1.5 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PA11_1 ELIMINAR COMPRA AUTOS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 93 15.5 36.5 36.5 NO MENCION 2 162 27.0 63.5 100.0 . 16 2.6 Missing 0 330 54.9 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 256 Missing cases 346 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PA11_2 PROHIBIR BOLETOS DE PRIMERA CLASE Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 77 12.8 31.1 31.1 NO MENCION 2 171 28.4 68.9 100.0 . 24 4.0 Missing 0 329 54.8 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 248 Missing cases 353 ----------------------------------------------------------------------------------------------------------------------------------- Page 17 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 PA11_3 LICITAR COMPRA DE BOLETOS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 31 5.1 12.7 12.7 NO MENCION 2 210 35.0 87.3 100.0 . 31 5.1 Missing 0 329 54.8 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 241 Missing cases 360 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PA11_4 LIMITAR USO DE CELULARES Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 65 10.9 26.5 26.5 NO MENCION 2 181 30.2 73.5 100.0 . 25 4.2 Missing 0 329 54.8 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 247 Missing cases 354 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PA11_5 SUPRIMIR RESUMENES PARA FUNCIONARIOS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 18 2.9 7.6 7.6 NO MENCION 2 215 35.7 92.4 100.0 . 39 6.4 Missing 0 330 55.0 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 232 Missing cases 369 ----------------------------------------------------------------------------------------------------------------------------------- Page 18 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 PA11_6 LIMITAR TIEMPOS DE RADIO Y TV Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 7 1.1 3.0 3.0 NO MENCION 2 221 36.8 97.0 100.0 . 43 7.1 Missing 0 330 55.0 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 228 Missing cases 373 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PA11_7 SE RESTRINGEN CONTRATACIONES Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 32 5.4 13.9 13.9 NO MENCION 2 199 33.2 86.1 100.0 . 39 6.5 Missing 0 330 55.0 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 232 Missing cases 369 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PA11_8 SOLO EN CASOS EXCEPCIONALES SE ADQUIRIRA Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 8 1.4 3.6 3.6 NO MENCION 2 221 36.7 96.4 100.0 . 42 7.0 Missing 0 330 55.0 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 229 Missing cases 372 ----------------------------------------------------------------------------------------------------------------------------------- Page 19 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 PA11_9 OTRO Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 69 11.5 30.2 30.2 NO MENCION 2 159 26.4 69.8 100.0 . 44 7.3 Missing 0 329 54.8 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 228 Missing cases 373 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PA11_10 NS/NC Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 18 3.0 9.9 9.9 NO MENCION 2 163 27.1 90.1 100.0 . 85 14.2 Missing 0 335 55.7 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 181 Missing cases 420 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PA12 CREE QUE GOB HA HECHO TODO RESOLVER PROB Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 254 42.2 42.2 42.2 NO 2 268 44.7 44.7 86.9 NS/NC 3 79 13.1 13.1 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 20 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 P13 CREE MEDIDAS SON ADECUADAS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 260 43.3 43.4 43.4 ALGUNAS 2 72 11.9 11.9 55.3 NO 3 157 26.1 26.1 81.4 NS/NC 4 112 18.6 18.6 100.0 . 1 .2 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 600 Missing cases 1 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P14 ELECC 94 SIMPATIA Valid Cum Value Label Value Frequency Percent Percent Percent DFC DEL PAN 1 187 31.1 31.1 31.1 EZP DEL PRI 2 258 43.0 43.0 74.1 CCS DEL PRD 3 57 9.5 9.5 83.6 OTRO 4 4 .7 .7 84.3 NINGUNO 5 61 10.2 10.2 94.4 NS/NC 6 33 5.6 5.6 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - SEX Sexo Valid Cum Value Label Value Frequency Percent Percent Percent masculino 1 289 48.0 48.0 48.0 femenino 2 312 52.0 52.0 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 21 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 EDAD Edad Valid Cum Value Label Value Frequency Percent Percent Percent 18-25 1 179 29.8 29.8 29.8 26-40 2 220 36.6 36.6 66.3 41-60 3 142 23.7 23.7 90.0 61 + 4 60 10.0 10.0 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INST Institución donde trabaja Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 277 46.2 46.2 46.2 gob fed 2 67 11.2 11.2 57.3 paraestatal 3 14 2.4 2.4 59.7 emp priv 4 121 20.2 20.2 79.8 negocio prop 5 49 8.2 8.2 88.1 independiente 6 72 11.9 11.9 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - OCUP Activ PEA no activa Valid Cum Value Label Value Frequency Percent Percent Percent ama casa 1 159 26.4 57.2 57.2 estudiante 2 79 13.2 28.5 85.7 jubilado 3 20 3.3 7.2 92.9 desemp 4 10 1.6 3.5 96.4 otro 5 10 1.7 3.6 100.0 0 324 53.8 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 277 Missing cases 324 ----------------------------------------------------------------------------------------------------------------------------------- Page 22 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 ACTIV Rama de actividad económica Valid Cum Value Label Value Frequency Percent Percent Percent agric 1 6 1.1 2.0 2.0 industria 2 28 4.7 8.8 10.8 comercio 3 94 15.6 29.0 39.8 construc 4 15 2.5 4.6 44.4 educación 5 33 5.5 10.3 54.6 otros servs 6 147 24.4 45.4 100.0 0 277 46.2 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 324 Missing cases 277 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PUESTO Que puesto ocupa en su trabajo Valid Cum Value Label Value Frequency Percent Percent Percent Empresario, Patron o 1 18 3.0 5.5 5.5 Directivo o Func de 2 11 1.8 3.3 8.8 Contratista o trabaj 3 87 14.4 26.8 35.6 Profesionista Indepe 4 15 2.4 4.5 40.2 Emplea, trabaj, Obre 5 193 32.1 59.5 99.7 trabajador sin pago 6 1 .2 .3 100.0 0 277 46.2 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 324 Missing cases 277 ----------------------------------------------------------------------------------------------------------------------------------- Page 23 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 ESCOL Escolaridad entrev Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 8 1.3 1.3 1.3 prim inc 2 49 8.2 8.2 9.5 prim comp 3 80 13.3 13.3 22.7 sec incom 4 18 3.0 3.0 25.7 sec comp 5 112 18.7 18.7 44.4 prep incom 6 41 6.9 6.9 51.3 prep comp 7 117 19.4 19.4 70.7 univ incom 8 73 12.2 12.2 82.9 univ comp + 9 103 17.1 17.1 100.0 ------- ------- ------- Total 601 100.0 100.0 Valid cases 601 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INGRE Rango ingreso Valid Cum Value Label Value Frequency Percent Percent Percent 0-1 sm 1 42 7.1 7.1 7.1 1-3 sm 2 171 28.5 28.5 35.6 3-5 sm 3 101 16.9 16.9 52.5 5-7 sm 4 45 7.4 7.4 59.9 7-10 5 60 10.0 10.0 69.9 10 + SM 6 91 15.1 15.1 85.0 7 90 15.0 15.0 100.0 . 1 .2 Missing ------- ------- ------- Total 601 100.0 100.0 Valid cases 600 Missing cases 1 ----------------------------------------------------------------------------------------------------------------------------------- Page 24 CAMPAÑA DE MEDIOS (2) 10/ENE/95 TELEFONICA 1/10/95 This procedure was completed at 20:39:40 End of Include file.