The raw data or transformation pass is proceeding 567 cases are written to the compressed active file. ***** Memory allows a total of 7270 Values, accumulated across all Variables. There also may be up to 909 Value Labels for each Variable. ----------------------------------------------------------------------------------------------------------------------------------- Page 6 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE C101 Refrescos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 313 55.2 55.2 55.2 SI MENCION 1.00 243 42.9 42.9 98.0 2.00 11 2.0 2.0 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C102 Higiene y limpieza Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 459 81.0 81.0 81.0 SI MENCION 1.00 101 17.7 17.7 98.7 2.00 6 1.1 1.1 99.8 3.00 1 .2 .2 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C103 Bebidas Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 391 68.9 68.9 68.9 SI MENCION 1.00 168 29.6 29.6 98.5 2.00 8 1.5 1.5 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 7 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE C104 Alimentos/Botanas Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 448 79.0 79.0 79.0 SI MENCION 1.00 116 20.5 20.5 99.5 2.00 3 .5 .5 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C105 Almacenes Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 516 90.9 90.9 90.9 SI MENCION 1.00 49 8.7 8.7 99.6 2.00 1 .2 .2 99.8 3.00 1 .2 .2 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C106 Shampoo/Cosmétics Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 520 91.7 91.7 91.7 SI MENCION 1.00 45 7.9 7.9 99.6 2.00 2 .4 .4 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 8 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE C107 Cigarros Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 526 92.6 92.6 92.6 SI MENCION 1.00 42 7.4 7.4 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C108 Salud Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 561 98.8 98.8 98.8 SI MENCION 1.00 7 1.2 1.2 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C109 Credencial/fotografía Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 564 99.5 99.5 99.5 SI MENCION 1.00 3 .5 .5 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 9 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE C110 México es mucho México Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 567 100.0 100.0 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C111 Drogadicción Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 567 100.0 100.0 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C112 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 566 99.8 99.8 99.8 SI MENCION 1.00 1 .2 .2 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 10 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE C113 Bancos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 551 97.2 97.2 97.2 SI MENCION 1.00 16 2.8 2.8 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C114 SOLIDARIDAD FORESTAL Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 555 97.9 97.9 97.9 SI MENCION 1.00 9 1.6 1.6 99.4 2.00 3 .6 .6 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C115 Campaña del PRI Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 559 98.5 98.5 98.5 SI MENCION 1.00 8 1.5 1.5 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 11 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE C116 Camp Part políticos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 555 97.8 97.8 97.8 SI MENCION 1.00 12 2.2 2.2 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C117 Otro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 444 78.2 78.2 78.2 SI MENCION 1.00 116 20.4 20.4 98.6 2.00 8 1.4 1.4 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C118 Ns/Nc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 409 72.1 72.1 72.1 SI MENCION 1.00 125 22.0 22.0 94.1 2.00 16 2.8 2.8 96.8 3.00 18 3.2 3.2 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 12 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE D101 Salud Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 470 82.9 82.9 82.9 SI MENCION 1.00 93 16.3 16.3 99.2 2.00 5 .8 .8 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D102 Solidaridad Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 519 91.4 91.4 91.4 SI MENCION 1.00 48 8.5 8.5 99.9 2.00 1 .1 .1 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D103 Credencial/foto IFE Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 468 82.5 82.5 82.5 SI MENCION 1.00 99 17.5 17.5 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 13 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE D104 Ecología Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 543 95.7 95.7 95.7 SI MENCION 1.00 23 4.0 4.0 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D105 Drogadicción Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 542 95.6 95.6 95.6 SI MENCION 1.00 25 4.4 4.4 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D106 México es mucho México Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 564 99.3 99.3 99.3 SI MENCION 1.00 4 .7 .7 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 14 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE D107 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 561 98.8 98.8 98.8 SI MENCION 1.00 7 1.2 1.2 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D108 SOLIDARIDAD FORESTAL Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 508 89.6 89.6 89.6 SI MENCION 1.00 59 10.4 10.4 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D109 INFONAVIT Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 564 99.4 99.4 99.4 SI MENCION 1.00 3 .6 .6 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 15 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE D110 Bonos del ahorro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 564 99.4 99.4 99.4 SI MENCION 1.00 3 .6 .6 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D111 Campaña PRI Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 508 89.5 89.5 89.5 SI MENCION 1.00 59 10.3 10.3 99.9 2.00 1 .1 .1 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D112 Camp part polít Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 474 83.5 83.5 83.5 SI MENCION 1.00 94 16.5 16.5 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 16 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE D113 Otro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 380 67.0 67.0 67.0 SI MENCION 1.00 164 29.0 29.0 96.0 2.00 17 3.0 3.0 99.1 3.00 5 .9 .9 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D114 Ns/Nc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 330 58.1 58.1 58.1 SI MENCION 1.00 189 33.3 33.3 91.4 2.00 22 3.9 3.9 95.3 3.00 27 4.7 4.7 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3 HA VISTO COMERCIAL DE SOLIDARIDAD Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 455 80.1 80.1 80.1 No 2 110 19.4 19.4 99.5 Nc 3 3 .5 .5 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 17 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE P4 QUE COMERCIAL RECUERDA MAS.. Valid Cum Value Label Value Frequency Percent Percent Percent Jacaranda 1 55 9.7 13.7 13.7 Jardinero 2 47 8.4 11.8 25.5 Joaquín 3 19 3.4 4.8 30.3 Abuelita 4 34 6.0 8.6 38.9 Papá, (niña campo) 5 37 6.5 9.2 48.1 Ramas (Pofesor) 6 51 9.0 12.7 60.8 Otro 7 83 14.6 20.7 81.5 Ns/Nc 8 74 13.1 18.5 100.0 . 27 4.8 Missing 0 139 24.4 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 401 Missing cases 166 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5 RECUERDA FRASE DEL COMERCIAL Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 109 19.2 44.4 44.4 No 2 133 23.4 54.1 98.5 Ns/Nc 3 4 .7 1.5 100.0 . 84 14.7 Missing 0 239 42.1 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 245 Missing cases 322 ----------------------------------------------------------------------------------------------------------------------------------- Page 18 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE P5_1 CUAL RECUERDA DE ESTAS FRASES Valid Cum Value Label Value Frequency Percent Percent Percent Solidaridad forestal 1 8 1.5 7.6 7.6 Plant 170 mll árbole 2 42 7.3 38.3 45.9 Sembremos México mañ 3 12 2.0 10.6 56.5 Unidos para progresa 4 21 3.6 18.9 75.3 Otro 5 21 3.6 19.0 94.3 Ns/Nc 6 6 1.1 5.7 100.0 0 459 80.8 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 109 Missing cases 459 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P6 MENSAJE PRINCIPAL DE SOLIDARIDAD Valid Cum Value Label Value Frequency Percent Percent Percent Sembre México mañana 1 14 2.4 5.6 5.6 Plant 170 mills árbo 2 20 3.4 8.0 13.7 Unidos para progresa 3 71 12.6 29.3 43.0 Gob/ciudad saldrán a 4 25 4.5 10.4 53.3 Proteger la ecología 5 51 8.9 20.8 74.2 Otro 6 37 6.5 15.1 89.2 Ns/Nc 7 26 4.6 10.8 100.0 . 1 .2 Missing 0 323 57.0 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 243 Missing cases 324 ----------------------------------------------------------------------------------------------------------------------------------- Page 19 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE P7 ANUNCIOS CON ALGO QUE NO ES CIERTO Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 48 8.4 19.5 19.5 No 2 174 30.6 71.2 90.7 Ns/Nc 3 23 4.0 9.3 100.0 0 323 57.0 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 244 Missing cases 323 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P7_1 CUALES... Valid Cum Value Label Value Frequency Percent Percent Percent No es real 1 12 2.0 25.0 25.0 No dice la verdad 2 16 2.9 35.2 60.2 Es demagogia 3 3 .6 6.9 67.1 Otro 4 14 2.5 30.4 97.5 Ns/Nc 5 1 .2 2.5 100.0 . 1 .2 Missing 0 520 91.6 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 46 Missing cases 521 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P8 GUSTAN COMERCIALES SOLIDARIDAD FORESTAL Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 231 40.6 94.9 94.9 No 2 12 2.2 5.1 100.0 . 1 .2 Missing 0 323 57.0 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 243 Missing cases 325 ----------------------------------------------------------------------------------------------------------------------------------- Page 20 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE P8_1 PORQUE.. Valid Cum Value Label Value Frequency Percent Percent Percent Tienen mensaje 1 82 14.4 35.6 35.6 Prom ayuda gob/Ciud 2 42 7.4 18.4 54.0 Son reales 3 20 3.5 8.6 62.6 Son sencillos 4 10 1.8 4.6 67.2 Buena actuación 5 12 2.1 5.1 72.3 Otro 6 59 10.4 25.6 97.9 Ns/Nc 7 5 .9 2.1 100.0 . 109 19.2 Missing 0 229 40.4 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 230 Missing cases 338 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9 COMPARANDO COMO SON ESTOS COMERCIALES Valid Cum Value Label Value Frequency Percent Percent Percent Excelentes 1 61 10.7 24.9 24.9 Buenos 2 148 26.1 60.8 85.7 Regulares 3 27 4.7 10.9 96.5 Malos 4 3 .6 1.4 97.9 Muy malos 5 2 .3 .8 98.7 Ns/Nc 6 3 .6 1.3 100.0 0 323 57.0 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 244 Missing cases 323 ----------------------------------------------------------------------------------------------------------------------------------- Page 21 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE P10 ACUERDO PTE Valid Cum Value Label Value Frequency Percent Percent Percent Acuerdo 1 394 69.5 69.5 69.5 Desacuerdo 2 109 19.2 19.2 88.7 Ns/Nc 3 64 11.3 11.3 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT1_A VOTOS A..CCS del PRD Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 95 16.7 51.0 51.0 DOS 2 37 6.5 19.7 70.7 TRES 3 31 5.5 16.9 87.5 CINCO 5 23 4.1 12.5 100.0 . 356 62.7 Missing 0 26 4.5 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 186 Missing cases 381 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT2_A VOTOS A..EZP del PRI Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 65 11.5 17.4 17.4 DOS 2 104 18.3 27.7 45.1 TRES 3 65 11.5 17.4 62.6 CUATRO 4 15 2.6 4.0 66.5 CINCO 5 125 22.1 33.5 100.0 . 188 33.1 Missing 0 5 .9 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 374 Missing cases 193 ----------------------------------------------------------------------------------------------------------------------------------- Page 22 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PVOT3_A VOTOS A..DFC del PAN Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 87 15.4 30.8 30.8 DOS 2 69 12.2 24.5 55.3 TRES 3 52 9.1 18.2 73.5 CUATRO 4 14 2.5 5.1 78.6 CINCO 5 61 10.7 21.4 100.0 . 283 49.8 Missing 0 1 .2 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 283 Missing cases 284 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT4_A VOTOS A..MLT del PPS Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 10 1.8 89.8 89.8 DOS 2 1 .2 10.2 100.0 . 554 97.6 Missing 0 2 .4 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 11 Missing cases 556 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT5_A VOTOS A..RAT del PFCRN Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 3 .6 72.9 72.9 CINCO 5 1 .2 27.1 100.0 . 561 98.9 Missing 0 2 .4 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 4 Missing cases 563 ----------------------------------------------------------------------------------------------------------------------------------- Page 23 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PVOT6_A VOTOS A..CS del (PT) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 32 5.6 71.8 71.8 DOS 2 4 .7 9.5 81.2 TRES 3 4 .8 9.8 91.0 CINCO 5 4 .7 9.0 100.0 . 521 91.8 Missing 0 2 .4 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 44 Missing cases 523 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT7_A VOTOS A..JGT del (PVEM) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 9 1.6 53.3 53.3 DOS 2 2 .4 12.4 65.7 TRES 3 3 .5 16.5 82.2 CINCO 5 3 .5 17.8 100.0 . 550 96.9 Missing 0 1 .2 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 17 Missing cases 551 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT8_A VOTOS A..APT del PARM Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 1 .2 100.0 100.0 . 566 99.8 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 1 Missing cases 566 ----------------------------------------------------------------------------------------------------------------------------------- Page 24 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PVOT9_A VOTOS A..PEM del UNO(PDM) Valid Cum Value Label Value Frequency Percent Percent Percent DOS 2 1 .2 53.9 53.9 CINCO 5 1 .2 46.1 100.0 . 565 99.5 Missing 0 1 .2 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 2 Missing cases 565 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT10_A VOTOS A..Otro Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 1 .2 19.0 19.0 DOS 2 1 .2 22.0 41.0 CINCO 5 3 .5 59.0 100.0 . 562 99.1 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 5 Missing cases 562 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT11_A VOTOS A..A ninguno Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 1 .2 4.1 4.1 DOS 2 2 .4 8.9 13.1 TRES 3 1 .2 3.9 17.0 CUATRO 4 1 .2 4.8 21.8 CINCO 5 18 3.2 78.2 100.0 . 542 95.5 Missing 0 2 .4 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 23 Missing cases 544 ----------------------------------------------------------------------------------------------------------------------------------- Page 25 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PVOT12_A VOTOS A..No sabe Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 2 .4 4.4 4.4 DOS 2 3 .5 4.9 9.3 TRES 3 1 .2 2.2 11.6 CUATRO 4 1 .2 2.2 13.7 CINCO 5 45 8.0 86.3 100.0 . 514 90.6 Missing 0 1 .2 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 52 Missing cases 515 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT13_A VOTOS A..No contestó Valid Cum Value Label Value Frequency Percent Percent Percent CINCO 5 12 2.1 100.0 100.0 . 552 97.4 Missing 0 3 .5 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 12 Missing cases 555 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT1 VOTOS A..CCS del PRD Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 95 16.7 51.0 51.0 DOS 2 37 6.5 19.7 70.7 TRES 3 31 5.5 16.9 87.5 CINCO 5 23 4.1 12.5 100.0 0 381 67.2 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 186 Missing cases 381 ----------------------------------------------------------------------------------------------------------------------------------- Page 26 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PVOT2 VOTOS A..EZP del PRI Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 65 11.5 17.4 17.4 DOS 2 104 18.3 27.7 45.1 TRES 3 65 11.5 17.4 62.6 CUATRO 4 15 2.6 4.0 66.5 CINCO 5 125 22.1 33.5 100.0 0 193 34.0 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 374 Missing cases 193 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT3 VOTOS A..DFC del PAN Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 87 15.4 30.8 30.8 DOS 2 69 12.2 24.5 55.3 TRES 3 52 9.1 18.2 73.5 CUATRO 4 14 2.5 5.1 78.6 CINCO 5 61 10.7 21.4 100.0 0 284 50.1 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 283 Missing cases 284 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT4 VOTOS A..MLT del PPS Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 10 1.8 89.8 89.8 DOS 2 1 .2 10.2 100.0 0 556 98.0 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 11 Missing cases 556 ----------------------------------------------------------------------------------------------------------------------------------- Page 27 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PVOT5 VOTOS A..RAT del PFCRN Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 3 .6 72.9 72.9 CINCO 5 1 .2 27.1 100.0 0 563 99.2 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 4 Missing cases 563 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT6 VOTOS A..CS del (PT) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 32 5.6 71.8 71.8 DOS 2 4 .7 9.5 81.2 TRES 3 4 .8 9.8 91.0 CINCO 5 4 .7 9.0 100.0 0 523 92.2 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 44 Missing cases 523 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT7 VOTOS A..JGT del (PVEM) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 9 1.6 53.3 53.3 DOS 2 2 .4 12.4 65.7 TRES 3 3 .5 16.5 82.2 CINCO 5 3 .5 17.8 100.0 0 551 97.0 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 17 Missing cases 551 ----------------------------------------------------------------------------------------------------------------------------------- Page 28 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PVOT8 VOTOS A..APT del PARM Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 1 .2 100.0 100.0 0 566 99.8 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 1 Missing cases 566 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT9 VOTOS A..PEM del UNO(PDM) Valid Cum Value Label Value Frequency Percent Percent Percent DOS 2 1 .2 53.9 53.9 CINCO 5 1 .2 46.1 100.0 0 565 99.7 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 2 Missing cases 565 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT10 VOTOS A..Otro Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 1 .2 19.0 19.0 DOS 2 1 .2 22.0 41.0 CINCO 5 3 .5 59.0 100.0 0 562 99.1 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 5 Missing cases 562 ----------------------------------------------------------------------------------------------------------------------------------- Page 29 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PVOT11 VOTOS A..A ninguno Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 1 .2 4.1 4.1 DOS 2 2 .4 8.9 13.1 TRES 3 1 .2 3.9 17.0 CUATRO 4 1 .2 4.8 21.8 CINCO 5 18 3.2 78.2 100.0 0 544 95.9 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 23 Missing cases 544 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT12 VOTOS A..No sabe Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 2 .4 4.4 4.4 DOS 2 3 .5 4.9 9.3 TRES 3 1 .2 2.2 11.6 CUATRO 4 1 .2 2.2 13.7 CINCO 5 45 8.0 86.3 100.0 0 515 90.8 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 52 Missing cases 515 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT13 VOTOS A..No contestó Valid Cum Value Label Value Frequency Percent Percent Percent CINCO 5 12 2.1 100.0 100.0 0 555 97.9 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 12 Missing cases 555 ----------------------------------------------------------------------------------------------------------------------------------- Page 30 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE SEX Sexo Valid Cum Value Label Value Frequency Percent Percent Percent masculino 1 271 47.7 47.7 47.7 femenino 2 293 51.6 51.6 99.3 3 4 .7 .7 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - EDAD Edad Valid Cum Value Label Value Frequency Percent Percent Percent 18-25 1 170 29.9 29.9 29.9 26-40 2 206 36.3 36.3 66.2 41-60 3 135 23.9 23.9 90.0 61 + 4 57 10.0 10.0 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INST Institución donde trabaja Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 295 52.1 52.1 52.1 gob fed 2 36 6.4 6.4 58.5 paraestatal 3 4 .8 .8 59.3 emp priv 4 120 21.1 21.1 80.4 negocio prop 5 53 9.3 9.3 89.7 independiente 6 59 10.3 10.3 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 31 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE OCUP Activ PEA no activa Valid Cum Value Label Value Frequency Percent Percent Percent ama casa 1 197 34.7 66.7 66.7 estudiante 2 58 10.2 19.6 86.3 jubilado 3 21 3.6 7.0 93.3 desemp 4 14 2.5 4.8 98.0 otro 5 6 1.0 2.0 100.0 0 272 47.9 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 295 Missing cases 272 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ACTIV Rama de actividad económica Valid Cum Value Label Value Frequency Percent Percent Percent agric 1 6 1.1 2.3 2.3 industria 2 21 3.7 7.6 9.9 comercio 3 81 14.2 29.6 39.6 construc 4 8 1.4 2.9 42.4 educación 5 27 4.8 10.1 52.6 otros servs 6 129 22.7 47.4 100.0 0 295 52.1 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 272 Missing cases 295 ----------------------------------------------------------------------------------------------------------------------------------- Page 32 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE PUESTO Que puesto ocupa en su trabajo Valid Cum Value Label Value Frequency Percent Percent Percent Empresario, Patron o 1 18 3.2 6.6 6.6 Directivo o Func de 2 7 1.3 2.6 9.3 Contratista o trabaj 3 59 10.4 21.7 31.0 Profesionista Indepe 4 13 2.2 4.6 35.6 Emplea, trabaj, Obre 5 172 30.4 63.4 99.0 Otro 7 3 .5 1.0 100.0 0 295 52.1 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 272 Missing cases 295 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ESCOL Escolaridad entrev Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 34 5.9 5.9 5.9 prim inc 2 55 9.7 9.7 15.6 prim comp 3 86 15.1 15.1 30.8 sec incom 4 16 2.9 2.9 33.6 sec comp 5 110 19.4 19.4 53.0 prep incom 6 40 7.1 7.1 60.1 prep comp 7 84 14.7 14.7 74.8 univ incom 8 60 10.6 10.6 85.4 univ comp + 9 83 14.6 14.6 100.0 ------- ------- ------- Total 567 100.0 100.0 Valid cases 567 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 33 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE INGRE Rango ingreso Valid Cum Value Label Value Frequency Percent Percent Percent 0-1 sm 1 77 13.5 13.6 13.6 1-3 sm 2 159 28.0 28.2 41.8 3-5 sm 3 80 14.0 14.2 56.0 5-7 sm 4 32 5.6 5.7 61.6 7-10 5 35 6.2 6.3 67.9 10 + SM 6 79 14.0 14.1 82.0 7 101 17.8 18.0 100.0 . 5 .9 Missing ------- ------- ------- Total 567 100.0 100.0 Valid cases 562 Missing cases 5 ----------------------------------------------------------------------------------------------------------------------------------- Page 34 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 7/8/94 FRECUENCIAS EN CAM10794.FRE This procedure was completed at 14:25:20 End of Include file.