/box='-|.' /width=132/length=60 /eject=OFF /scren= ON /more=OFF /include= on /echo=OFF. The raw data or transformation pass is proceeding 739 cases are written to the compressed active file. ***** Memory allows a total of 7014 Values, accumulated across all Variables. There also may be up to 876 Value Labels for each Variable. ----------------------------------------------------------------------------------------------------------------------------------- Page 6 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE C101 Refrescos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 401 54.2 54.2 54.2 SI MENCION 1.00 335 45.3 45.3 99.5 2.00 4 .5 .5 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C102 Higiene y limpieza Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 620 83.9 83.9 83.9 SI MENCION 1.00 118 15.9 15.9 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C103 Bebidas Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 500 67.7 67.7 67.7 SI MENCION 1.00 236 31.9 31.9 99.5 2.00 3 .5 .5 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 7 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE C104 Alimentos/Botanas Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 568 76.8 76.8 76.8 SI MENCION 1.00 165 22.4 22.4 99.2 2.00 6 .8 .8 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C105 Almacenes Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 659 89.1 89.1 89.1 SI MENCION 1.00 80 10.9 10.9 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C106 Shampoo/Cosmétics Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 677 91.7 91.7 91.7 SI MENCION 1.00 62 8.3 8.3 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 8 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE C107 Cigarros Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 680 92.1 92.1 92.1 SI MENCION 1.00 59 7.9 7.9 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C108 Salud Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 729 98.6 98.6 98.6 SI MENCION 1.00 10 1.4 1.4 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C109 Credencial/fotografía Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 733 99.2 99.2 99.2 SI MENCION 1.00 6 .8 .8 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 9 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE C110 Cólera Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 739 100.0 100.0 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C111 Drogadicción Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 738 99.9 99.9 99.9 SI MENCION 1.00 1 .1 .1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C112 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 738 99.9 99.9 99.9 SI MENCION 1.00 1 .1 .1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 10 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE C113 Bancos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 709 95.9 95.9 95.9 SI MENCION 1.00 30 4.1 4.1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C114 SOLIDARIDAD FORESTAL Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 725 98.1 98.1 98.1 SI MENCION 1.00 14 1.9 1.9 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C115 Campaña del PRI Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 731 99.0 99.0 99.0 SI MENCION 1.00 8 1.0 1.0 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 11 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE C116 Camp Part políticos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 723 97.8 97.8 97.8 SI MENCION 1.00 16 2.2 2.2 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C117 Otro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 519 70.2 70.2 70.2 SI MENCION 1.00 212 28.7 28.7 99.0 2.00 7 .9 .9 99.9 3.00 1 .1 .1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C118 Ns/Nc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 546 73.9 73.9 73.9 SI MENCION 1.00 170 23.1 23.1 97.0 2.00 13 1.8 1.8 98.7 3.00 9 1.3 1.3 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 12 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE D101 Salud Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 631 85.4 85.4 85.4 SI MENCION 1.00 101 13.7 13.7 99.1 2.00 6 .9 .9 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D102 Solidaridad Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 681 92.1 92.1 92.1 SI MENCION 1.00 57 7.8 7.8 99.9 2.00 1 .1 .1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D103 Credencial/foto IFE Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 630 85.2 85.2 85.2 SI MENCION 1.00 109 14.8 14.8 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 13 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE D104 Ecología Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 686 92.8 92.8 92.8 SI MENCION 1.00 52 7.0 7.0 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D105 Drogadicción Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 719 97.3 97.3 97.3 SI MENCION 1.00 20 2.7 2.7 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D106 Cólera Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 733 99.1 99.1 99.1 SI MENCION 1.00 6 .9 .9 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 14 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE D107 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 723 97.8 97.8 97.8 SI MENCION 1.00 16 2.2 2.2 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D108 SOLIDARIDAD FORESTAL Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 672 90.9 90.9 90.9 SI MENCION 1.00 67 9.1 9.1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D109 INFONAVIT Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 739 100.0 100.0 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 15 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE D110 Bonos del ahorro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 736 99.6 99.6 99.6 SI MENCION 1.00 3 .4 .4 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D111 Campaña PRI Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 663 89.7 89.7 89.7 SI MENCION 1.00 76 10.3 10.3 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D112 Camp part polít Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 583 78.9 78.9 78.9 SI MENCION 1.00 156 21.1 21.1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 16 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE D113 Otro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 471 63.8 63.8 63.8 SI MENCION 1.00 233 31.5 31.5 95.3 2.00 32 4.4 4.4 99.6 3.00 3 .4 .4 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D114 Ns/Nc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 394 53.3 53.3 53.3 SI MENCION 1.00 311 42.1 42.1 95.4 2.00 17 2.3 2.3 97.7 3.00 17 2.3 2.3 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3 HA VISTO COMERCIAL DE SOLIDARIDAD Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 563 76.2 76.5 76.5 No 2 170 23.0 23.1 99.6 Nc 3 3 .4 .4 100.0 . 3 .4 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 736 Missing cases 3 ----------------------------------------------------------------------------------------------------------------------------------- Page 17 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE P4 QUE COMERCIAL RECUERDA MAS.. Valid Cum Value Label Value Frequency Percent Percent Percent Jacaranda 1 40 5.5 7.5 7.5 Jardinero 2 43 5.8 7.9 15.5 Joaquín 3 17 2.3 3.2 18.7 Abuelita 4 21 2.8 3.9 22.6 Papá, (niña campo) 5 56 7.5 10.4 33.0 Ramas (Pofesor) 6 79 10.7 14.8 47.8 Otro 7 180 24.4 33.7 81.5 Ns/Nc 8 99 13.4 18.5 100.0 . 17 2.3 Missing 0 187 25.3 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 535 Missing cases 204 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5 RECUERDA FRASE DEL COMERCIAL Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 137 18.5 34.5 34.5 No 2 242 32.7 61.1 95.6 Ns/Nc 3 17 2.4 4.4 100.0 0 343 46.4 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 396 Missing cases 343 ----------------------------------------------------------------------------------------------------------------------------------- Page 18 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE P5_1 CUAL RECUERDA DE ESTAS FRASES Valid Cum Value Label Value Frequency Percent Percent Percent Solidaridad forestal 1 7 1.0 5.4 5.4 Plant 170 mll árbole 2 19 2.6 14.3 19.8 Sembremos México mañ 3 9 1.2 6.7 26.5 Unidos para progresa 4 43 5.8 31.8 58.3 Otro 5 48 6.4 35.0 93.3 Ns/Nc 6 9 1.2 6.7 100.0 0 603 81.6 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 136 Missing cases 603 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P6 MENSAJE PRINCIPAL DE SOLIDARIDAD Valid Cum Value Label Value Frequency Percent Percent Percent Sembre México mañana 1 12 1.6 3.0 3.0 Plant 170 mills árbo 2 19 2.6 4.8 7.8 Unidos para progresa 3 123 16.6 31.0 38.8 Gob/ciudad saldrán a 4 59 8.0 14.9 53.7 Proteger la ecología 5 15 2.1 3.9 57.6 Otro 6 107 14.5 27.0 84.5 Ns/Nc 7 61 8.3 15.5 100.0 0 343 46.4 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 396 Missing cases 343 ----------------------------------------------------------------------------------------------------------------------------------- Page 19 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE P7 ANUNCIOS CON ALGO QUE NO ES CIERTO Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 122 16.6 30.9 30.9 No 2 233 31.6 58.9 89.8 Ns/Nc 3 40 5.5 10.2 100.0 0 343 46.4 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 396 Missing cases 343 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P7_1 CUALES... Valid Cum Value Label Value Frequency Percent Percent Percent No es real 1 23 3.1 18.9 18.9 No dice la verdad 2 30 4.0 24.3 43.2 Es demagogia 3 13 1.8 10.7 53.9 Otro 4 39 5.2 31.7 85.7 Ns/Nc 5 17 2.4 14.3 100.0 . 1 .1 Missing 0 617 83.4 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 122 Missing cases 618 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P8 GUSTAN COMERCIALES SOLIDARIDAD FORESTAL Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 355 48.1 89.7 89.7 No 2 30 4.1 7.7 97.4 Ns/Nc 3 10 1.4 2.6 100.0 0 343 46.4 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 396 Missing cases 343 ----------------------------------------------------------------------------------------------------------------------------------- Page 20 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE P8_1 PORQUE.. Valid Cum Value Label Value Frequency Percent Percent Percent Tienen mensaje 1 94 12.7 26.5 26.5 Prom ayuda gob/Ciud 2 26 3.6 7.4 33.9 Son reales 3 24 3.3 6.8 40.7 Son sencillos 4 11 1.5 3.2 43.8 Buena actuación 5 28 3.7 7.8 51.6 Otro 6 148 20.0 41.7 93.4 Ns/Nc 7 23 3.2 6.6 100.0 . 1 .1 Missing 0 384 51.9 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 355 Missing cases 385 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9 COMPARANDO COMO SON ESTOS COMERCIALES Valid Cum Value Label Value Frequency Percent Percent Percent Excelentes 1 96 13.1 24.5 24.5 Buenos 2 234 31.7 59.4 83.8 Regulares 3 45 6.1 11.4 95.2 Malos 4 3 .4 .7 95.9 Muy malos 5 5 .7 1.3 97.2 Ns/Nc 6 11 1.5 2.8 100.0 . 1 .1 Missing 0 344 46.5 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 394 Missing cases 345 ----------------------------------------------------------------------------------------------------------------------------------- Page 21 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE P10 ACUERDO PTE Valid Cum Value Label Value Frequency Percent Percent Percent Acuerdo 1 492 66.5 66.5 66.5 Desacuerdo 2 173 23.4 23.4 89.9 Ns/Nc 3 74 10.1 10.1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT1_A VOTOS A..CCS del PRD Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 119 16.1 51.9 51.9 DOS 2 42 5.7 18.3 70.2 TRES 3 20 2.7 8.7 78.9 CUATRO 4 4 .5 1.6 80.5 CINCO 5 45 6.1 19.5 100.0 . 482 65.3 Missing 0 27 3.7 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 229 Missing cases 510 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT2_A VOTOS A..EZP del PRI Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 93 12.6 20.6 20.6 DOS 2 106 14.3 23.4 43.9 TRES 3 98 13.3 21.7 65.6 CUATRO 4 18 2.4 4.0 69.6 CINCO 5 138 18.6 30.4 100.0 . 278 37.6 Missing 0 8 1.1 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 453 Missing cases 286 ----------------------------------------------------------------------------------------------------------------------------------- Page 22 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PVOT3_A VOTOS A..DFC del PAN Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 97 13.1 24.3 24.3 DOS 2 109 14.8 27.4 51.7 TRES 3 94 12.7 23.4 75.1 CUATRO 4 24 3.2 5.9 81.0 CINCO 5 76 10.2 19.0 100.0 . 335 45.3 Missing 0 5 .7 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 399 Missing cases 340 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT4_A VOTOS A..MLT del PPS Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 6 .8 86.1 86.1 DOS 2 1 .1 13.9 100.0 . 726 98.2 Missing 0 7 .9 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 7 Missing cases 732 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT5_A VOTOS A..RAT del PFCRN Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 6 .9 88.4 88.4 DOS 2 1 .1 11.6 100.0 . 727 98.3 Missing 0 5 .7 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 7 Missing cases 732 ----------------------------------------------------------------------------------------------------------------------------------- Page 23 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PVOT6_A VOTOS A..CS del (PT) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 36 4.9 61.4 61.4 DOS 2 14 2.0 24.4 85.8 TRES 3 2 .2 3.0 88.8 CINCO 5 7 .9 11.2 100.0 . 677 91.6 Missing 0 3 .4 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 59 Missing cases 680 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT7_A VOTOS A..JGT del (PVEM) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 11 1.5 49.0 49.0 DOS 2 5 .7 24.5 73.5 TRES 3 1 .1 4.2 77.7 CUATRO 4 1 .1 4.2 82.0 CINCO 5 4 .5 18.0 100.0 . 713 96.5 Missing 0 4 .5 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 22 Missing cases 717 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT8_A VOTOS A..APT del PARM Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 3 .4 100.0 100.0 . 733 99.2 Missing 0 3 .4 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 3 Missing cases 736 ----------------------------------------------------------------------------------------------------------------------------------- Page 24 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PVOT9_A VOTOS A..PEM del UNO(PDM) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 1 .1 50.0 50.0 TRES 3 1 .1 50.0 100.0 . 734 99.2 Missing 0 4 .5 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 2 Missing cases 737 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT10_A VOTOS A..Otro Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 5 .7 52.2 52.2 DOS 2 2 .2 16.9 69.1 TRES 3 1 .1 9.6 78.7 CINCO 5 2 .3 21.3 100.0 . 724 98.0 Missing 0 5 .6 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 10 Missing cases 729 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT11_A VOTOS A..A ninguno Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 4 .6 11.1 11.1 DOS 2 2 .3 6.3 17.4 TRES 3 1 .2 3.8 21.2 CINCO 5 29 4.0 78.8 100.0 . 698 94.4 Missing 0 4 .5 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 37 Missing cases 702 ----------------------------------------------------------------------------------------------------------------------------------- Page 25 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PVOT12_A VOTOS A..No sabe Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 3 .4 4.6 4.6 DOS 2 4 .6 7.2 11.9 TRES 3 1 .1 1.8 13.6 CINCO 5 54 7.3 86.4 100.0 . 672 90.9 Missing 0 5 .6 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 62 Missing cases 677 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT13_A VOTOS A..No contestó Valid Cum Value Label Value Frequency Percent Percent Percent CUATRO 4 1 .1 3.4 3.4 CINCO 5 24 3.3 96.6 100.0 . 702 95.0 Missing 0 12 1.6 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 25 Missing cases 714 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT1 VOTOS A..CCS del PRD Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 119 16.1 51.9 51.9 DOS 2 42 5.7 18.3 70.2 TRES 3 20 2.7 8.7 78.9 CUATRO 4 4 .5 1.6 80.5 CINCO 5 45 6.1 19.5 100.0 0 510 69.0 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 229 Missing cases 510 ----------------------------------------------------------------------------------------------------------------------------------- Page 26 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PVOT2 VOTOS A..EZP del PRI Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 93 12.6 20.6 20.6 DOS 2 106 14.3 23.4 43.9 TRES 3 98 13.3 21.7 65.6 CUATRO 4 18 2.4 4.0 69.6 CINCO 5 138 18.6 30.4 100.0 0 286 38.7 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 453 Missing cases 286 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT3 VOTOS A..DFC del PAN Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 97 13.1 24.3 24.3 DOS 2 109 14.8 27.4 51.7 TRES 3 94 12.7 23.4 75.1 CUATRO 4 24 3.2 5.9 81.0 CINCO 5 76 10.2 19.0 100.0 0 340 46.0 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 399 Missing cases 340 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT4 VOTOS A..MLT del PPS Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 6 .8 86.1 86.1 DOS 2 1 .1 13.9 100.0 0 732 99.1 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 7 Missing cases 732 ----------------------------------------------------------------------------------------------------------------------------------- Page 27 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PVOT5 VOTOS A..RAT del PFCRN Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 6 .9 88.4 88.4 DOS 2 1 .1 11.6 100.0 0 732 99.0 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 7 Missing cases 732 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT6 VOTOS A..CS del (PT) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 36 4.9 61.4 61.4 DOS 2 14 2.0 24.4 85.8 TRES 3 2 .2 3.0 88.8 CINCO 5 7 .9 11.2 100.0 0 680 92.0 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 59 Missing cases 680 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT7 VOTOS A..JGT del (PVEM) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 11 1.5 49.0 49.0 DOS 2 5 .7 24.5 73.5 TRES 3 1 .1 4.2 77.7 CUATRO 4 1 .1 4.2 82.0 CINCO 5 4 .5 18.0 100.0 0 717 97.0 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 22 Missing cases 717 ----------------------------------------------------------------------------------------------------------------------------------- Page 28 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PVOT8 VOTOS A..APT del PARM Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 3 .4 100.0 100.0 0 736 99.6 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 3 Missing cases 736 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT9 VOTOS A..PEM del UNO(PDM) Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 1 .1 50.0 50.0 TRES 3 1 .1 50.0 100.0 0 737 99.8 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 2 Missing cases 737 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT10 VOTOS A..Otro Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 5 .7 52.2 52.2 DOS 2 2 .2 16.9 69.1 TRES 3 1 .1 9.6 78.7 CINCO 5 2 .3 21.3 100.0 0 729 98.6 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 10 Missing cases 729 ----------------------------------------------------------------------------------------------------------------------------------- Page 29 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PVOT11 VOTOS A..A ninguno Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 4 .6 11.1 11.1 DOS 2 2 .3 6.3 17.4 TRES 3 1 .2 3.8 21.2 CINCO 5 29 4.0 78.8 100.0 0 702 94.9 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 37 Missing cases 702 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT12 VOTOS A..No sabe Valid Cum Value Label Value Frequency Percent Percent Percent UNO 1 3 .4 4.6 4.6 DOS 2 4 .6 7.2 11.9 TRES 3 1 .1 1.8 13.6 CINCO 5 54 7.3 86.4 100.0 0 677 91.6 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 62 Missing cases 677 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PVOT13 VOTOS A..No contestó Valid Cum Value Label Value Frequency Percent Percent Percent CUATRO 4 1 .1 3.4 3.4 CINCO 5 24 3.3 96.6 100.0 0 714 96.6 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 25 Missing cases 714 ----------------------------------------------------------------------------------------------------------------------------------- Page 30 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE SEX Sexo Valid Cum Value Label Value Frequency Percent Percent Percent masculino 1 355 48.0 48.0 48.0 femenino 2 383 51.9 51.9 99.9 3 1 .1 .1 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - EDAD Edad Valid Cum Value Label Value Frequency Percent Percent Percent 18-25 1 220 29.7 29.7 29.7 26-40 2 270 36.5 36.5 66.2 41-60 3 176 23.8 23.8 90.0 61 + 4 74 10.0 10.0 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INST Institución donde trabaja Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 364 49.2 49.2 49.2 gob fed 2 71 9.6 9.6 58.8 paraestatal 3 9 1.2 1.2 60.0 emp priv 4 140 18.9 18.9 78.9 negocio prop 5 68 9.3 9.3 88.2 independiente 6 87 11.8 11.8 100.0 ------- ------- ------- Total 739 100.0 100.0 Valid cases 739 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 31 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE OCUP Activ PEA no activa Valid Cum Value Label Value Frequency Percent Percent Percent ama casa 1 207 28.0 56.9 56.9 estudiante 2 94 12.7 25.9 82.8 jubilado 3 39 5.2 10.6 93.3 desemp 4 17 2.3 4.6 98.0 otro 5 7 1.0 2.0 100.0 0 375 50.8 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 364 Missing cases 375 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ACTIV Rama de actividad económica Valid Cum Value Label Value Frequency Percent Percent Percent agric 1 13 1.7 3.3 3.3 industria 2 23 3.1 6.1 9.4 comercio 3 86 11.7 23.0 32.4 construc 4 8 1.1 2.1 34.5 educación 5 39 5.3 10.3 44.9 otros servs 6 207 28.0 55.1 100.0 0 364 49.2 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 375 Missing cases 364 ----------------------------------------------------------------------------------------------------------------------------------- Page 32 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE PUESTO Que puesto ocupa en su trabajo Valid Cum Value Label Value Frequency Percent Percent Percent Empresario, Patron o 1 42 5.7 11.3 11.3 Directivo o Func de 2 17 2.2 4.4 15.7 Contratista o trabaj 3 72 9.7 19.2 34.9 Profesionista Indepe 4 21 2.8 5.5 40.3 Emplea, trabaj, Obre 5 216 29.2 57.5 97.8 trabajador sin pago 6 3 .3 .7 98.5 Otro 7 6 .8 1.5 100.0 0 364 49.2 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 375 Missing cases 364 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ESCOL Escolaridad entrev Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 13 1.7 1.7 1.7 prim inc 2 67 9.1 9.1 10.8 prim comp 3 110 14.9 14.9 25.7 sec incom 4 21 2.9 2.9 28.6 sec comp 5 130 17.6 17.6 46.3 prep incom 6 54 7.4 7.4 53.6 prep comp 7 112 15.1 15.2 68.8 univ incom 8 98 13.3 13.3 82.1 univ comp + 9 132 17.9 17.9 100.0 . 1 .1 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 738 Missing cases 1 ----------------------------------------------------------------------------------------------------------------------------------- Page 33 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE INGRE Rango ingreso Valid Cum Value Label Value Frequency Percent Percent Percent 0-1 sm 1 52 7.0 7.1 7.1 1-3 sm 2 192 26.0 26.2 33.3 3-5 sm 3 126 17.0 17.2 50.4 5-7 sm 4 52 7.1 7.2 57.6 7-10 5 90 12.2 12.3 69.9 10 + SM 6 99 13.5 13.6 83.4 7 121 16.4 16.6 100.0 . 6 .8 Missing ------- ------- ------- Total 739 100.0 100.0 Valid cases 733 Missing cases 6 ----------------------------------------------------------------------------------------------------------------------------------- Page 34 EVALUACION DE CAMPAÑA MEDIOS 22/JUN/94 TELEFON 6/22/94 FRECUENCIAS EN CAM30694.FRE This procedure was completed at 19:33:25 End of Include file.