The raw data or transformation pass is proceeding 555 cases are written to the compressed active file. ***** Memory allows a total of 5587 Values, accumulated across all Variables. There also may be up to 698 Value Labels for each Variable. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PACU ACUERDO PDTE ZEDILLO Valid Cum Value Label Value Frequency Percent Percent Percent Acuerdo 1 165 31.3 31.3 31.3 Acuerdo en parte 2 47 9.0 9.0 40.3 Desacuerdo en parte 3 12 2.3 2.3 42.6 Desacuerdo 4 223 42.5 42.5 85.1 Ns/Nc 5 78 14.9 14.9 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 22 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C2_1 Refrescos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 402 76.6 76.6 76.6 SI MENCION 1.00 123 23.4 23.4 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_2 Higiene y limpieza Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 479 91.2 91.2 91.2 SI MENCION 1.00 43 8.1 8.1 99.3 2.00 4 .7 .7 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_3 Bebidas café, jugos, vinos etc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 458 87.2 87.2 87.2 SI MENCION 1.00 66 12.5 12.5 99.7 2.00 2 .3 .3 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 23 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C2_4 Alimentos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 480 91.3 91.3 91.3 SI MENCION 1.00 45 8.7 8.7 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_5 Botanas Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 501 95.4 95.4 95.4 SI MENCION 1.00 24 4.6 4.6 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_6 Almacenes Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 475 90.4 90.4 90.4 SI MENCION 1.00 50 9.5 9.5 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 24 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C2_7 Shampoo y cosméticos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 516 98.2 98.2 98.2 SI MENCION 1.00 9 1.8 1.8 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_8 Cigarros Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 476 90.5 90.5 90.5 SI MENCION 1.00 50 9.5 9.5 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_9 Salud Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 518 98.6 98.6 98.6 SI MENCION 1.00 7 1.4 1.4 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 25 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C2_10 Solidaridad Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 517 98.4 98.4 98.4 SI MENCION 1.00 8 1.6 1.6 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_11 Bancos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 521 99.0 99.0 99.0 SI MENCION 1.00 5 1.0 1.0 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_12 Lotería Nacional Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 522 99.4 99.4 99.4 SI MENCION 1.00 3 .6 .6 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 26 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C2_13 Drogadicción Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 526 100.0 100.0 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_14 Diagnóstico del Seguro Social Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 524 99.7 99.7 99.7 SI MENCION 1.00 2 .3 .3 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_15 Comisión de Derechos Humanos del D.F. Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 516 98.2 98.2 98.2 SI MENCION 1.00 9 1.8 1.8 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 27 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C2_16 Condones Sico Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 525 99.8 99.8 99.8 SI MENCION 1.00 1 .2 .2 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_17 La casa de todos de Hacienda Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 516 98.1 98.1 98.1 SI MENCION 1.00 10 1.9 1.9 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_18 Otro ENTREVISTADOR ANOTE EN PAPEL Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 457 86.9 86.9 86.9 SI MENCION 1.00 66 12.6 12.6 99.5 2.00 3 .5 .5 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 28 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C2_19 Ns/Nc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 256 48.6 48.6 48.6 SI MENCION 1.00 239 45.4 45.4 94.1 2.00 12 2.3 2.3 96.3 3.00 19 3.7 3.7 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C3_1 Salud Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 402 76.6 76.6 76.6 SI MENCION 1.00 123 23.4 23.4 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C3_2 Solidaridad Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 479 91.2 91.2 91.2 SI MENCION 1.00 43 8.1 8.1 99.3 2.00 4 .7 .7 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 29 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C3_3 Drogadicción Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 458 87.2 87.2 87.2 SI MENCION 1.00 66 12.5 12.5 99.7 2.00 2 .3 .3 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C3_4 Diagnóstico del Seguro Social Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 480 91.3 91.3 91.3 SI MENCION 1.00 45 8.7 8.7 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C3_5 La casa de todos de Hacienda Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 501 95.4 95.4 95.4 SI MENCION 1.00 24 4.6 4.6 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 30 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE C3_6 Comisión de Derechos HUmanso del D.F. Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 475 90.4 90.4 90.4 SI MENCION 1.00 50 9.5 9.5 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C3_7 Otro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 516 98.2 98.2 98.2 SI MENCION 1.00 9 1.8 1.8 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C3_8 Ns/Nc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 476 90.5 90.5 90.5 SI MENCION 1.00 50 9.5 9.5 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 31 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE P4 RECUERDA ANUNCIO TV SECR HACIENDA Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 158 30.1 30.1 30.1 No 2 362 68.9 68.9 99.0 Ns/Nc 3 5 1.0 1.0 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_1 QUE RECUERDA MAS DEL ANUNCIO Valid Cum Value Label Value Frequency Percent Percent Percent REGISTRADO EN PAPEL 1 126 23.9 79.4 79.4 Ns/Nc 2 33 6.2 20.6 100.0 0 367 69.9 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 158 Missing cases 367 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P6 RECUERDA FRACE PRINCIPAL ANUNCIO Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 68 12.9 42.7 42.7 No 2 80 15.3 50.8 93.5 Ns/Nc 3 10 2.0 6.5 100.0 0 367 69.9 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 158 Missing cases 367 ----------------------------------------------------------------------------------------------------------------------------------- Page 32 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE P6_1 CUAL ES LA FRASE PRINCIPAL Valid Cum Value Label Value Frequency Percent Percent Percent Ven, es muy importan 1 18 3.3 25.9 25.9 Estamos construyendo 2 24 4.5 35.0 60.9 Todos tenemos la obl 3 0 .1 .7 61.6 De una caida aprende 4 8 1.6 12.1 73.8 Otro 5 17 3.2 24.5 98.3 Ns/Nc 6 1 .2 1.7 100.0 0 458 87.1 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 68 Missing cases 458 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P7 MNSAJE QUE TRANSMITE ANUNCIO Valid Cum Value Label Value Frequency Percent Percent Percent Importancia de pagar 1 19 3.6 12.1 12.1 Invitación a pagar i 2 22 4.2 14.1 26.2 Construir entre todo 3 51 9.7 32.5 58.7 Otro ANOTAR EN PAPEL 4 33 6.2 20.6 79.3 Ns/Nc 5 33 6.2 20.7 100.0 0 368 70.0 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 158 Missing cases 368 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P8 ANUNCIO DICE ALGO FALSO Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 32 6.0 20.0 20.0 No 2 103 19.5 64.9 84.9 Ns/Nc 3 24 4.5 15.1 100.0 0 367 69.9 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 158 Missing cases 367 ----------------------------------------------------------------------------------------------------------------------------------- Page 33 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE P8_1 QUE NO ES CIERTO Valid Cum Value Label Value Frequency Percent Percent Percent REGISTRADO EN PAPEL 1 28 5.4 89.7 89.7 Ns/Nc 2 3 .6 10.3 100.0 0 494 94.0 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 32 Missing cases 494 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9 LE GUSTO ANUNCIO Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 117 22.3 74.1 74.1 En parte 2 14 2.7 8.9 83.0 No 3 19 3.6 11.9 94.9 Ns/Nc 4 8 1.5 5.1 100.0 0 367 69.9 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 158 Missing cases 367 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9_1 ¿Por qué le gustó? Valid Cum Value Label Value Frequency Percent Percent Percent REGISTRADO EN PAPEL 1 109 20.8 93.1 93.1 Ns/Nc 2 8 1.5 6.9 100.0 0 408 77.7 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 117 Missing cases 408 ----------------------------------------------------------------------------------------------------------------------------------- Page 34 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE P9_2 ¿Por qué NO le gustó? Valid Cum Value Label Value Frequency Percent Percent Percent REGISTRADO EN PAPEL 1 13 2.5 80.6 80.6 Ns/Nc 2 3 .6 19.4 100.0 0 509 96.9 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 16 Missing cases 509 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P10 COMPARADO CON OTROS COMO ES ANUNCIO Valid Cum Value Label Value Frequency Percent Percent Percent Excelente 1 19 3.6 12.0 12.0 Bueno 2 92 17.4 57.9 70.0 Regular 3 26 4.9 16.3 86.2 Malo 4 4 .7 2.4 88.6 Muy malo 5 6 1.2 3.9 92.5 Ns/Nc 6 12 2.3 7.5 100.0 0 367 69.9 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 158 Missing cases 367 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PSIM SIMPATIA CANDIDATOS ELCC 94 Valid Cum Value Label Value Frequency Percent Percent Percent Diego Fernández de C 1 176 33.4 33.4 33.4 Ernesto Zedillo del 2 196 37.3 37.3 70.7 Cuauhtémoc Cárdenas 3 72 13.6 13.6 84.3 Otro 4 3 .5 .5 84.9 Ninguno 5 57 10.8 10.8 95.7 Ns/Nc 6 23 4.3 4.3 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 35 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE SEX Sexo Valid Cum Value Label Value Frequency Percent Percent Percent masculino 1 240 45.7 45.7 45.7 femenino 2 284 54.1 54.1 99.8 3 1 .2 .2 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - EDAD Edad Valid Cum Value Label Value Frequency Percent Percent Percent 18-25 1 140 26.7 26.7 26.7 26-40 2 212 40.4 40.4 67.1 41-60 3 125 23.8 23.8 90.9 61 + 4 48 9.1 9.1 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INST Institución donde trabaja Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 254 48.3 48.3 48.3 gob fed 2 40 7.6 7.6 55.9 paraestatal 3 4 .8 .8 56.7 emp priv 4 113 21.6 21.6 78.3 negocio prop 5 48 9.1 9.1 87.4 independiente 6 66 12.6 12.6 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 36 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE OCUP Activ PEA no activa Valid Cum Value Label Value Frequency Percent Percent Percent ama casa 1 153 29.2 60.4 60.4 estudiante 2 59 11.3 23.4 83.8 jubilado 3 21 4.0 8.2 92.0 desemp 4 14 2.6 5.4 97.4 otro 5 7 1.3 2.6 100.0 0 272 51.7 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 254 Missing cases 272 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ESCOL Escolaridad entrev Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 20 3.9 3.9 3.9 prim inc 2 30 5.7 5.7 9.6 prim comp 3 72 13.7 13.7 23.3 sec incom 4 15 2.9 2.9 26.2 sec comp 5 89 16.9 16.9 43.2 prep incom 6 48 9.2 9.2 52.4 prep comp 7 109 20.8 20.8 73.2 univ incom 8 46 8.8 8.8 82.1 univ comp + 9 94 17.9 17.9 100.0 ------- ------- ------- Total 526 100.0 100.0 Valid cases 526 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 37 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE INGRE Rango ingreso Valid Cum Value Label Value Frequency Percent Percent Percent 0-1 sm 1 31 5.8 7.1 7.1 1-3 sm 2 135 25.8 31.4 38.4 3-5 sm 3 147 28.1 34.2 72.6 5-7 sm 4 61 11.7 14.2 86.8 7-10 5 32 6.1 7.5 94.3 10 + SM 6 25 4.7 5.7 100.0 0 94 17.9 Missing ------- ------- ------- Total 526 100.0 100.0 Valid cases 432 Missing cases 94 ----------------------------------------------------------------------------------------------------------------------------------- Page 38 CAMPANA DE HACIENDA 7/ABR/95 TELEFONO 4/7/95 FRECUENCIAS NAL PONDERADAS EN CAM10495.FRE This procedure was completed at 17:34:05 End of Include file.