/box='-|.' /width=132/length=60 /eject=OFF /scren= ON /more=OFF /include= on /echo=OFF. The raw data or transformation pass is proceeding 496 cases are written to the compressed active file. ***** Memory allows a total of 7782 Values, accumulated across all Variables. There also may be up to 972 Value Labels for each Variable. ----------------------------------------------------------------------------------------------------------------------------------- Page 5 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE C1_1 Solidaridad Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 445 89.7 89.7 89.7 si mencion 1.00 50 10.1 10.1 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_2 Drogadicción Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 465 93.8 93.8 93.8 si mencion 1.00 31 6.2 6.2 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_3 Salud Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 324 65.4 65.4 65.4 si mencion 1.00 161 32.5 32.5 97.9 2.00 9 1.7 1.7 99.6 3.00 2 .4 .4 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 6 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE C1_4 Educación Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 476 96.1 96.1 96.1 si mencion 1.00 19 3.9 3.9 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_5 Compra hecho México Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 493 99.4 99.4 99.4 si mencion 1.00 3 .6 .6 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_6 Fotocredencialización Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 420 84.6 84.6 84.6 si mencion 1.00 76 15.4 15.4 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 7 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE C1_7 Agua Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 435 87.8 87.8 87.8 si mencion 1.00 61 12.2 12.2 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_8 Impulso Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 486 98.1 98.1 98.1 si mencion 1.00 9 1.9 1.9 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_9 Reforma Monetaria Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 492 99.3 99.3 99.3 si mencion 1.00 4 .7 .7 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 8 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE C1_10 NAFINSA Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 479 96.6 96.6 96.6 si mencion 1.00 17 3.4 3.4 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_11 TLC Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 464 93.5 93.5 93.5 si mencion 1.00 32 6.5 6.5 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_12 Ecología Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 422 85.1 85.1 85.1 si mencion 1.00 74 14.9 14.9 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 9 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE C1_13 Otro Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 363 73.3 73.3 73.3 si mencion 1.00 98 19.8 19.8 93.1 2.00 34 6.8 6.8 99.8 3.00 1 .2 .2 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P2 algún anuncio pequeña mediana empresa? Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 205 41.3 41.3 41.3 No 2 288 58.2 58.2 99.4 Ns/Nc 3 3 .6 .6 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3 ¿Cuál de ellos recuerda usted más? Valid Cum Value Label Value Frequency Percent Percent Percent Taller, restaurant 1 8 1.5 3.8 3.8 Carpinteria 2 11 2.2 5.2 9.0 Panaderia 3 5 1.1 2.6 11.6 Zapateria 4 20 4.1 10.0 21.6 Taller automotríz 5 4 .9 2.1 23.7 Satreria 6 8 1.7 4.1 27.8 Otro 7 54 10.8 26.2 54.1 Ns/Nc 8 94 19.0 45.9 100.0 0 291 58.7 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 205 Missing cases 291 ----------------------------------------------------------------------------------------------------------------------------------- Page 10 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE P4 qué dicen estos anuncios? Valid Cum Value Label Value Frequency Percent Percent Percent bancos ayudan crédit 1 22 4.4 10.8 10.8 apoyo pequeñas empre 2 30 6.1 14.7 25.5 desarrollo país 3 14 2.9 7.1 32.6 Estimulan a empresar 4 10 1.9 4.7 37.3 Apoyo exportar en TL 5 6 1.3 3.1 40.4 productos competir 6 7 1.5 3.5 44.0 pequeñas empresas cr 7 21 4.2 10.3 54.3 Mayor capacitación 8 2 .3 .8 55.1 Mayor creación emple 9 3 .7 1.7 56.8 Otro 10 21 4.2 10.2 67.0 Ns/Nc 11 67 13.6 33.0 100.0 0 292 58.9 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 204 Missing cases 292 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5 Recuerda frase principal mensajes Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 52 10.4 25.3 25.3 No 2 130 26.2 63.8 89.1 Ns/Nc 3 22 4.5 10.9 100.0 0 292 58.9 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 204 Missing cases 292 ----------------------------------------------------------------------------------------------------------------------------------- Page 11 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE P5_2 ¿cuál? Valid Cum Value Label Value Frequency Percent Percent Percent Impulso progreso emp 1 19 3.8 36.6 36.6 Impulso 2 14 2.8 26.7 63.3 Otro 3 14 2.9 27.6 90.9 Ns/Nc 4 5 .9 9.1 100.0 0 444 89.6 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 52 Missing cases 444 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P6 que ofrecen anuncios impulso empresas? Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 148 29.9 72.5 72.5 No 2 51 10.3 24.9 97.4 Ns/Nc 3 5 1.1 2.6 100.0 0 291 58.7 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 205 Missing cases 291 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D1_1 Créditos Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 399 80.6 80.6 80.6 si mencion 1.00 96 19.4 19.4 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 12 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE D1_2 Asesoría Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 476 96.1 96.1 96.1 si mencion 1.00 19 3.9 3.9 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D1_3 Capacitación Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 470 94.8 94.8 94.8 si mencion 1.00 26 5.2 5.2 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D1_4 Apoyos para exportar Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 473 95.5 95.5 95.5 si mencion 1.00 23 4.5 4.5 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 13 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE D1_5 Otro Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 463 93.4 93.4 93.4 si mencion 1.00 33 6.6 6.6 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P7 comparados otros anuncios ¿cómo diría Valid Cum Value Label Value Frequency Percent Percent Percent Excelentes 1 36 7.2 17.7 17.7 Buenos 2 109 21.9 53.7 71.4 Regulares 3 43 8.7 21.4 92.8 Malos 4 6 1.3 3.2 96.0 Ns/Nc 6 8 1.6 4.0 100.0 0 294 59.3 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 202 Missing cases 294 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P8 empresas tienen todo progresar Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 254 51.2 51.2 51.2 Sí en parte 2 70 14.1 14.1 65.3 No 3 150 30.3 30.3 95.6 Ns/Nc 4 22 4.4 4.4 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 14 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE E1_1 Créditos Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 393 79.2 79.2 79.2 si mencion 1.00 103 20.8 20.8 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - E1_2 Asesoría Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 456 92.0 92.0 92.0 si mencion 1.00 40 8.0 8.0 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - E1_3 Capacitación Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 442 89.2 89.2 89.2 si mencion 1.00 54 10.8 10.8 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 15 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE E1_4 Apoyos para exportar Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 455 91.7 91.7 91.7 si mencion 1.00 41 8.3 8.3 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - E1_5 Otro Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 392 79.1 79.1 79.1 si mencion 1.00 95 19.2 19.2 98.3 2.00 6 1.3 1.3 99.6 3.00 2 .4 .4 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9 estímulo empresas beneficio economía Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 454 91.6 91.8 91.8 No 2 21 4.3 4.3 96.1 Ns/Nc 3 19 3.9 3.9 100.0 0 1 .2 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 495 Missing cases 1 ----------------------------------------------------------------------------------------------------------------------------------- Page 16 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE P9_2 CUAL? Valid Cum Value Label Value Frequency Percent Percent Percent más fuentes de traba 1 211 42.5 46.4 46.4 Mejorará la economía 2 84 17.0 18.5 65.0 productos de mejor c 3 39 7.8 8.6 73.5 mexicanos vayan a tr 4 10 2.0 2.2 75.7 Otro 5 69 13.9 15.1 90.9 Ns/Nc 6 42 8.4 9.1 100.0 0 42 8.4 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 454 Missing cases 42 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P10 algún beneficio a usted en lo personal Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 356 71.8 71.9 71.9 No 2 116 23.5 23.5 95.5 Ns/Nc 3 22 4.5 4.5 100.0 0 1 .2 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 495 Missing cases 1 ----------------------------------------------------------------------------------------------------------------------------------- Page 17 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE P10_2 CUAL? Valid Cum Value Label Value Frequency Percent Percent Percent más fuentes trabajo 1 106 21.3 29.7 29.7 oportunidades nivel 2 84 17.0 23.7 53.3 negocios propios 3 46 9.3 13.0 66.3 economía del país 4 18 3.7 5.1 71.5 Disminución precios 5 17 3.5 4.9 76.4 calidad de productos 6 44 8.8 12.3 88.7 Otro 7 26 5.2 7.2 95.9 Ns/Nc 8 15 3.0 4.1 100.0 0 140 28.2 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 356 Missing cases 140 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P12 acuerdo manera gobernando presidente Valid Cum Value Label Value Frequency Percent Percent Percent Acuerdo 1 406 81.8 81.8 81.8 Desacuerdo 2 55 11.1 11.1 92.9 Ns/Nc 3 35 7.1 7.1 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - SEX Sexo Valid Cum Value Label Value Frequency Percent Percent Percent masculino 1 238 47.9 47.9 47.9 femenino 2 258 52.1 52.1 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 18 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE EDAD Edad Valid Cum Value Label Value Frequency Percent Percent Percent 18-25 1 147 29.7 29.7 29.7 26-40 2 181 36.5 36.5 66.2 41-60 3 117 23.6 23.6 89.8 61 + 4 49 10.0 10.0 99.8 5 1 .2 .2 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INST Institución donde trabaja Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 215 43.3 43.3 43.3 gob fed 2 62 12.4 12.4 55.7 paraestatal 3 7 1.3 1.3 57.1 emp priv 4 108 21.8 21.8 78.8 negocio prop 5 75 15.1 15.1 93.9 independiente 6 30 6.1 6.1 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - OCUP Activ PEA no activa Valid Cum Value Label Value Frequency Percent Percent Percent ama casa 1 128 25.8 59.8 59.8 estudiante 2 59 11.9 27.6 87.4 jubilado 3 15 2.9 6.8 94.2 desemp 4 8 1.7 3.8 98.1 otro 5 4 .8 1.9 100.0 0 282 56.9 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 214 Missing cases 282 ----------------------------------------------------------------------------------------------------------------------------------- Page 19 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE ACTIV Rama de actividad económica Valid Cum Value Label Value Frequency Percent Percent Percent agric 1 12 2.5 4.3 4.3 industria 2 29 5.9 10.4 14.8 comercio 3 91 18.4 32.4 47.2 construc 4 6 1.3 2.3 49.5 educación 5 21 4.2 7.4 56.9 otros servs 6 121 24.4 43.1 100.0 0 215 43.3 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 281 Missing cases 215 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PUESTO Que puesto ocupa en su trabajo Valid Cum Value Label Value Frequency Percent Percent Percent Empresario, Patron o 1 57 11.4 20.1 20.1 Directivo o Func de 2 25 5.0 8.8 28.9 Contratista o trabaj 3 24 4.7 8.4 37.3 Profesionista Indepe 4 3 .7 1.2 38.5 Emplea, trabaj, Obre 5 164 33.1 58.4 97.0 trabajador sin pago 6 7 1.4 2.5 99.5 Otro 7 1 .3 .5 100.0 0 215 43.3 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 281 Missing cases 215 ----------------------------------------------------------------------------------------------------------------------------------- Page 20 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE ESCOL Escolaridad entrev Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 7 1.4 1.4 1.4 prim inc 2 36 7.2 7.2 8.6 prim comp 3 84 16.9 16.9 25.5 sec incom 4 19 3.9 3.9 29.4 sec comp 5 97 19.6 19.6 49.0 prep incom 6 43 8.6 8.6 57.6 prep comp 7 77 15.6 15.6 73.2 univ incom 8 59 12.0 12.0 85.2 univ comp + 9 74 14.8 14.8 100.0 ------- ------- ------- Total 496 100.0 100.0 Valid cases 496 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INGRE Rango ingreso Valid Cum Value Label Value Frequency Percent Percent Percent 0-1 sm 1 49 9.9 9.9 9.9 1-3 sm 2 136 27.5 27.5 37.4 3-5 sm 3 81 16.4 16.4 53.8 5-7 sm 4 35 7.0 7.0 60.8 7-10 5 44 8.8 8.8 69.6 10 + SM 6 76 15.3 15.3 84.9 7 75 15.1 15.1 100.0 0 1 .1 Missing ------- ------- ------- Total 496 100.0 100.0 Valid cases 495 Missing cases 1 ----------------------------------------------------------------------------------------------------------------------------------- Page 21 CAMPAÑA IMPULSO 01/ABRIL/93 TELEFONICA 4/1/93 FRECUENCIAS EN=CAM10493.FRE This procedure was completed at 21:36:53 End of Include file.