The raw data or transformation pass is proceeding 604 cases are written to the compressed active file. ***** Memory allows a total of 9997 Values, accumulated across all Variables. There also may be up to 1249 Value Labels for each Variable. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P1 SITUACION ECONOMICA DEL PAIS Valid Cum Value Label Value Frequency Percent Percent Percent MEJOR 1 23 3.9 3.9 3.9 IGUAL 2 24 4.0 4.0 7.9 PEOR 3 543 89.9 90.1 98.0 NS/NC 4 12 2.0 2.0 100.0 . 1 .2 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 603 Missing cases 1 ----------------------------------------------------------------------------------------------------------------------------------- Page 4 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 P2 ACUERDO CON PRESIDENTE Valid Cum Value Label Value Frequency Percent Percent Percent ACUERDO 1 133 22.1 22.1 22.1 DESACUERDO 2 207 34.3 34.3 56.4 NS/NC 3 263 43.6 43.6 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C301 REFRESCOS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 522 86.4 86.4 86.4 SI MENCION 1.00 82 13.6 13.6 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C302 HIGIENE Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 542 89.6 89.6 89.6 SI MENCION 1.00 56 9.3 9.3 98.9 2.00 6 1.1 1.1 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 5 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 C303 BEBIDAS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 539 89.2 89.2 89.2 SI MENCION 1.00 65 10.8 10.8 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C304 ALIMENTOS Y BOTANAS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 561 92.9 92.9 92.9 SI MENCION 1.00 43 7.1 7.1 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C305 ALMACENES Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 568 94.1 94.1 94.1 SI MENCION 1.00 36 5.9 5.9 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 6 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 C306 SHAMPOO Y COSMETICOS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 587 97.1 97.1 97.1 SI MENCION 1.00 17 2.7 2.7 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C307 CIGARROS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 569 94.3 94.3 94.3 SI MENCION 1.00 35 5.7 5.7 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C308 MEXICO ES MUCHO MEXICO Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 590 97.6 97.6 97.6 SI MENCION 1.00 14 2.4 2.4 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 7 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 C309 DROGADICCION Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 601 99.5 99.5 99.5 SI MENCION 1.00 3 .5 .5 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C310 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 604 100.0 100.0 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C311 BANCOS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 598 99.1 99.1 99.1 SI MENCION 1.00 6 .9 .9 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 8 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 C312 UNIDAD PARA ENFRENTAR CRISIS Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 576 95.4 95.4 95.4 SI MENCION 1.00 28 4.6 4.6 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C313 LOTERIA NACIONAL Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 594 98.4 98.4 98.4 SI MENCION 1.00 10 1.6 1.6 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C314 OTRO Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 428 70.8 70.8 70.8 SI MENCION 1.00 167 27.6 27.6 98.4 2.00 9 1.4 1.4 99.8 3.00 1 .2 .2 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 9 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 C315 NS/NC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 304 50.2 50.2 50.2 SI MENCION 1.00 280 46.4 46.4 96.7 2.00 8 1.4 1.4 98.1 3.00 12 1.9 1.9 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5 HA VISTO ANUNCIOS ENFRENTAR EMERGENCIA E Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 153 25.4 25.4 25.4 NO 2 449 74.3 74.3 99.7 NC 3 2 .3 .3 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_1 DONDE LOS VIO O ESCUCHO Valid Cum Value Label Value Frequency Percent Percent Percent RADIO 1 33 5.5 21.7 21.7 TV 2 110 18.3 72.4 94.1 OTRO 3 9 1.5 5.9 100.0 0 452 74.8 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 152 Missing cases 452 ----------------------------------------------------------------------------------------------------------------------------------- Page 10 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 P5_2 LOS VIO COMPLETOS O EN PARTE Valid Cum Value Label Value Frequency Percent Percent Percent COMPLETOS 1 60 10.0 39.6 39.6 EN PARTE 2 88 14.5 57.5 97.1 NS/NC 3 4 .7 2.9 100.0 0 452 74.8 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 152 Missing cases 452 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P6 RECUEDA FRASE PRINCIPAL ANUNCIOS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 48 8.0 31.7 31.7 NO 2 100 16.6 65.9 97.5 NS/NC 3 4 .6 2.5 100.0 . 1 .2 Missing 0 451 74.6 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 152 Missing cases 452 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P6_1 CUAL ES Valid Cum Value Label Value Frequency Percent Percent Percent NUESTRA FUERZA ESTA 1 19 3.1 39.9 39.9 OTRA 2 26 4.4 55.9 95.8 NS/NC 3 2 .3 4.2 100.0 . 1 .2 Missing 0 556 92.0 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 47 Missing cases 557 ----------------------------------------------------------------------------------------------------------------------------------- Page 11 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 P8 CREE ANUNCIOS SE DICE ALGO FALSO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 61 10.0 40.1 40.1 NO 2 66 10.9 43.7 83.8 NS/NC 3 24 4.0 16.2 100.0 . 2 .4 Missing 0 451 74.6 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 151 Missing cases 453 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9 LE GUSTARON ESTOS ANUNCIOS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 89 14.7 58.5 58.5 NO 2 45 7.4 29.5 88.0 NS/NC 3 18 3.0 12.0 100.0 . 1 .2 Missing 0 451 74.6 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 152 Missing cases 452 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P10 COMPARADOS COMO DIRIA QUE SON ESTOS ANUN Valid Cum Value Label Value Frequency Percent Percent Percent EXCELENTES 1 2 .3 1.1 1.1 BUENOS 2 86 14.3 56.5 57.6 REGULARES 3 24 4.0 15.9 73.5 MALOS 4 30 5.0 19.9 93.4 MUY MALOS 5 4 .7 2.8 96.2 NS/NC 6 6 1.0 3.8 100.0 . 1 .2 Missing 0 451 74.6 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 152 Missing cases 452 ----------------------------------------------------------------------------------------------------------------------------------- Page 12 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 P11 OPINION SOBRE EL PRESIDENTE Valid Cum Value Label Value Frequency Percent Percent Percent MEJORO 1 50 8.3 32.8 32.8 NO CAMBIO 2 33 5.4 21.6 54.4 EMPEORO 3 44 7.4 29.2 83.6 NS/NC 4 25 4.1 16.4 100.0 . 1 .2 Missing 0 451 74.6 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 152 Missing cases 452 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P12 CREE TODOS CUMPLIRAN CON ACUERDO UNIDAD Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 214 35.4 35.4 35.4 NO 2 295 48.8 48.9 84.4 NS/NC 3 94 15.6 15.6 100.0 . 1 .1 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 603 Missing cases 1 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P13 CREE MEDIDAS ADECUADAS PARA SITUACION EC Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 261 43.2 43.3 43.3 ALGUNAS 2 82 13.6 13.7 57.0 NO 3 148 24.6 24.6 81.6 NS/NC 4 111 18.4 18.4 100.0 . 1 .1 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 603 Missing cases 1 ----------------------------------------------------------------------------------------------------------------------------------- Page 13 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 P14 ELECC 94 SIMPATIA Valid Cum Value Label Value Frequency Percent Percent Percent DFC DEL PAN 1 217 35.9 35.9 35.9 EZP DEL PRI 2 242 40.1 40.1 76.0 CCS DEL PRD 3 42 6.9 6.9 82.9 OTRO 4 6 1.0 1.0 83.8 NINGUNO 5 63 10.5 10.5 94.3 NS/NC 6 34 5.7 5.7 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - SEX Sexo Valid Cum Value Label Value Frequency Percent Percent Percent masculino 1 290 48.0 48.0 48.0 femenino 2 314 52.0 52.0 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - EDAD Edad Valid Cum Value Label Value Frequency Percent Percent Percent 18-25 1 180 29.8 29.8 29.8 26-40 2 221 36.6 36.6 66.3 41-60 3 143 23.7 23.7 90.0 61 + 4 60 10.0 10.0 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 14 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 INST Institución donde trabaja Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 279 46.1 46.1 46.1 gob fed 2 59 9.7 9.7 55.8 paraestatal 3 14 2.3 2.3 58.1 emp priv 4 129 21.3 21.3 79.4 negocio prop 5 54 9.0 9.0 88.4 independiente 6 70 11.6 11.6 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - OCUP Activ PEA no activa Valid Cum Value Label Value Frequency Percent Percent Percent ama casa 1 157 26.1 56.5 56.5 estudiante 2 74 12.2 26.4 83.0 jubilado 3 34 5.7 12.3 95.3 desemp 4 9 1.6 3.4 98.7 otro 5 4 .6 1.3 100.0 0 326 53.9 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 279 Missing cases 326 ----------------------------------------------------------------------------------------------------------------------------------- Page 15 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 ACTIV Rama de actividad económica Valid Cum Value Label Value Frequency Percent Percent Percent agric 1 10 1.6 3.0 3.0 industria 2 27 4.4 8.2 11.2 comercio 3 100 16.5 30.6 41.8 construc 4 12 1.9 3.6 45.4 educación 5 27 4.5 8.4 53.7 otros servs 6 151 24.9 46.3 100.0 0 279 46.1 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 326 Missing cases 279 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PUESTO Que puesto ocupa en su trabajo Valid Cum Value Label Value Frequency Percent Percent Percent Empresario, Patron o 1 22 3.6 6.7 6.7 Directivo o Func de 2 9 1.5 2.9 9.6 Contratista o trabaj 3 79 13.0 24.1 33.7 Profesionista Indepe 4 19 3.2 5.9 39.6 Emplea, trabaj, Obre 5 195 32.2 59.8 99.4 trabajador sin pago 6 1 .1 .2 99.6 Otro 7 1 .2 .4 100.0 0 279 46.1 Missing ------- ------- ------- Total 604 100.0 100.0 Valid cases 326 Missing cases 279 ----------------------------------------------------------------------------------------------------------------------------------- Page 16 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 ESCOL Escolaridad entrev Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 14 2.4 2.4 2.4 prim inc 2 47 7.8 7.8 10.1 prim comp 3 80 13.2 13.2 23.3 sec incom 4 21 3.4 3.4 26.7 sec comp 5 134 22.1 22.1 48.9 prep incom 6 35 5.8 5.8 54.7 prep comp 7 95 15.8 15.8 70.5 univ incom 8 64 10.7 10.7 81.1 univ comp + 9 114 18.9 18.9 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INGRE Rango ingreso Valid Cum Value Label Value Frequency Percent Percent Percent 0-1 sm 1 56 9.3 9.3 9.3 1-3 sm 2 170 28.2 28.2 37.5 3-5 sm 3 99 16.3 16.3 53.8 5-7 sm 4 36 5.9 5.9 59.7 7-10 5 59 9.8 9.8 69.5 10 + SM 6 97 16.1 16.1 85.6 7 87 14.4 14.4 100.0 ------- ------- ------- Total 604 100.0 100.0 Valid cases 604 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 17 CAMPAÑA DE MEDIOS 9/ENE/95 TELEFONICA 1/9/95 This procedure was completed at 20:19:36 End of Include file.