The raw data or transformation pass is proceeding 3495 cases are written to the compressed active file. ***** Memory allows a total of 9998 Values, accumulated across all Variables. There also may be up to 1249 Value Labels for each Variable. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P1_1 VE LA TELEVISION Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 10749366 85.7 85.7 85.7 NO 2 1688765 13.5 13.5 99.2 NC 3 101369 .8 .8 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P1_2 OYE EL RADIO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 9721934 77.5 77.5 77.5 NO 2 2527880 20.2 20.2 97.7 NC 3 289686 2.3 2.3 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 19 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P2_1 AYER ESCUCHO LA RADIO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 7153450 57.0 57.0 57.0 NO 2 5225223 41.7 41.7 98.7 NC 3 160826 1.3 1.3 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P2_2 AYER VIO LA TELEVISION Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 10124129 80.7 80.7 80.7 NO 2 2364151 18.9 18.9 99.6 NC 3 51220 .4 .4 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P2_3 AYER LEYO EL PERIODICO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 3847072 30.7 30.7 30.7 NO 2 8425073 67.2 67.2 97.9 NC 3 267355 2.1 2.1 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 20 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P2_4 AYER LEYO REVISTAS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 1858513 14.8 14.8 14.8 NO 2 10351640 82.6 82.6 97.4 NC 3 329346 2.6 2.6 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_1 QUE PROGRAMAS VE NOTICIEROS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 7534450 60.1 60.1 60.1 NO MENCION 2 5005050 39.9 39.9 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_2 QUE PROGRAMAS VE CULTURALES Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 2113948 16.9 16.9 16.9 NO MENCION 2 10425552 83.1 83.1 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 21 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P3_3 QUE PROGRAMAS VE DEPORTIVOS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 4122504 32.9 32.9 32.9 NO MENCION 2 8416996 67.1 67.1 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_4 QUE PROGRAMAS VE TELENOVELAS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 5479215 43.7 43.7 43.7 NO MENCION 2 7060285 56.3 56.3 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_5 QUE PROGRAMAS VE CARICATURAS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 2032517 16.2 16.2 16.2 NO MENCION 2 10506983 83.8 83.8 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 22 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P3_6 QUE PROGRAMAS VE SERIES EXTRANJERAS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 3660427 29.2 29.2 29.2 NO MENCION 2 8879073 70.8 70.8 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_7 QUE PROGRAMAS VE COMICOS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 2552380 20.4 20.4 20.4 NO MENCION 2 9987120 79.6 79.6 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_8 QUE PROGRAMAS VE PELICULAS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 5711813 45.6 45.6 45.6 NO MENCION 2 6827687 54.4 54.4 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 23 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P3_9 QUE PROGRAMAS VE PRGS CONCURSO Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 2278154 18.2 18.2 18.2 NO MENCION 2 10261346 81.8 81.8 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_10 QUE PROGRAMAS VE MUSICALES Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1885898 15.0 15.0 15.0 NO MENCION 2 10653602 85.0 85.0 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_11 QUE PROGRAMAS VE NO VEO TV Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 473616 3.8 3.8 3.8 NO MENCION 2 12065884 96.2 96.2 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 24 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P3_12 QUE PROGRAMAS VE NO SABE Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 27302 .2 .2 .2 NO MENCION 2 12512198 99.8 99.8 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3_13 QUE PROGRAMAS VE NO CONTESTO Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 47561 .4 .4 .4 NO MENCION 2 12491939 99.6 99.6 100.0 ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.3E+07 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_1 NOTICIEROS RECUERDA ECO Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 5443481 43.4 45.1 45.1 NO MENCION 2 6622402 52.8 54.9 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 25 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P4_2 NOTICIEROS RECUERDA NOTIVISA Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 2180278 17.4 18.1 18.1 NO MENCION 2 9885606 78.8 81.9 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_3 NOTICIEROS RECUERDA 24 HORAS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 7415049 59.1 61.5 61.5 NO MENCION 2 4650835 37.1 38.5 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_4 NOTICIEROS RECUERDA MUCHAS NOTICIAS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 3740597 29.8 31.0 31.0 NO MENCION 2 8325287 66.4 69.0 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 26 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P4_5 NOTICIEROS RECUERDA AL DESPERTAR Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 3702863 29.5 30.7 30.7 NO MENCION 2 8363021 66.7 69.3 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_6 NOTICIEROS RECUERDA ENLACE (CANAL 11) Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 944326 7.5 7.8 7.8 NO MENCION 2 11121558 88.7 92.2 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_7 NOTICIEROS RECUERDA DESDE MEXICO Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1677644 13.4 13.9 13.9 NO MENCION 2 10388240 82.8 86.1 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 27 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P4_8 NOTICIEROS RECUERDA OTRO (NO LOCAL) Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 654829 5.2 5.4 5.4 NO MENCION 2 11411055 91.0 94.6 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_9 NOTICIEROS RECUERDA ALGUNO LOCAL Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1261627 10.1 10.5 10.5 NO MENCION 2 10804257 86.2 89.5 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_10 NOTICIEROS RECUERDA NO SABE Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 331572 2.6 2.7 2.7 NO MENCION 2 11734312 93.6 97.3 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 28 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P4_11 NOTICIEROS RECUERDA NO CONTESTO Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 191649 1.5 1.6 1.6 NO MENCION 2 11874235 94.7 98.4 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_12 NOTICIEROS RECUERDA (NO LOCAL) Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 48686 .4 7.4 7.4 UNIVISION 11 138611 1.1 21.2 28.6 CNN 12 20957 .2 3.2 31.8 BUENOS DIAS 13 7444 .1 1.1 32.9 MULTIVISION 14 18820 .2 2.9 35.8 EN ESTA CIUDAD 15 8572 .1 1.3 37.1 EN SINTESIS 16 23915 .2 3.7 40.8 OCURRIO ASI 17 163979 1.3 25.0 65.8 NOTIORO 18 5920 .0 .9 66.7 ESTA MAŅANA 19 2960 .0 .5 67.2 FORO 22 32856 .3 5.0 72.2 AL TANTO 23 34579 .3 5.3 77.5 TELEDIARIO 24 336 .0 .1 77.5 NBC 26 9717 .1 1.5 79.0 ESTE DOMINGO 27 670 .0 .1 79.1 MERIDIANO 29 670 .0 .1 79.2 TV 3 INFORMA 30 6281 .1 1.0 80.2 13 NOTICIAS 32 4300 .0 .7 80.8 HECHOS 34 670 .0 .1 80.9 46 671 .0 .1 81.0 INSUFICIENTEMENTE 97 94072 .8 14.4 95.4 NO CONTESTO 98 29288 .2 4.5 99.9 NO SABE 99 854 .0 .1 100.0 0 11884671 94.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 654829 Missing cases 1.E+07 ----------------------------------------------------------------------------------------------------------------------------------- Page 29 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P4_13 NOTICIEROS RECUERDA (ALGUNO LOCAL) Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 24410 .2 1.9 1.9 UNIVISION 11 37723 .3 3.0 4.9 CNN 12 8907 .1 .7 5.6 BUENOS DIAS 13 323724 2.6 25.7 31.3 MULTIVISION 14 8907 .1 .7 32.0 EN SINTESIS 16 45269 .4 3.6 35.6 OCURRIO ASI 17 147748 1.2 11.7 47.3 NOTIORO 18 201280 1.6 16.0 63.2 RELAMPAGO NOTICIERO 20 11840 .1 .9 64.2 AMANECER 21 14800 .1 1.2 65.4 FORO 22 39632 .3 3.1 68.5 AL TANTO 23 163465 1.3 13.0 81.5 TELEDIARIO 24 8728 .1 .7 82.2 NOTICINCO 25 24169 .2 1.9 84.1 ESTE DOMINGO 27 336 .0 .0 84.1 NOTIDIEZ 28 11994 .1 1.0 85.0 TV 3 INFORMA 30 13400 .1 1.1 86.1 ARCADIO HUCHIM 31 670 .0 .1 86.2 13 NOTICIAS 32 10720 .1 .8 87.0 NOTINUEVE 33 670 .0 .1 87.1 52 670 .0 .1 87.1 72 854 .0 .1 87.2 INSUFICIENTEMENTE 97 137517 1.1 10.9 98.1 NO CONTESTO 98 24195 .2 1.9 100.0 0 11277873 89.9 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1261627 Missing cases 1.E+07 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_1 NOTICIEROS RADIO ENSALADA DE LECHUGA Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 990966 7.9 8.2 8.2 NO MENCION 2 11074918 88.3 91.8 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 30 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P5_2 NOTICIEROS RADIO ENFOQUE Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 321090 2.6 2.7 2.7 NO MENCION 2 11744793 93.7 97.3 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_3 NOTICIEROS RADIO PARA EMPEZAR Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 762706 6.1 6.3 6.3 NO MENCION 2 11303177 90.1 93.7 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_4 NOTICIEROS RADIO LA CIUDAD Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 748177 6.0 6.2 6.2 NO MENCION 2 11317707 90.3 93.8 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 31 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P5_5 NOTICIEROS RADIO MONITOR Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1662482 13.3 13.8 13.8 NO MENCION 2 10403402 83.0 86.2 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_6 NOTICIEROS RADIO PANORAMA Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1196423 9.5 9.9 9.9 NO MENCION 2 10869461 86.7 90.1 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_7 NOTICIEROS RADIO XEW (24 HORAS) Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1121260 8.9 9.3 9.3 NO MENCION 2 10944623 87.3 90.7 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 32 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P5_8 NOTICIEROS RADIO OTRO (NO LOCAL) Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 641526 5.1 5.3 5.3 NO MENCION 2 11424358 91.1 94.7 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_9 NOTICIEROS RADIO ALGUNO LOCAL Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1317105 10.5 10.9 10.9 NO MENCION 2 10748779 85.7 89.1 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_10 NOTICIEROS RADIO NO SABE Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 4502059 35.9 37.3 37.3 NO MENCION 2 7563825 60.3 62.7 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 33 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P5_11 NOTICIEROS RADIO NO CONTESTO Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1458634 11.6 12.1 12.1 NO MENCION 2 10607249 84.6 87.9 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_12 NOTICIEROS RADIO (NO LOCAL) Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 41919 .3 6.5 6.5 RADIO RED 11 95818 .8 14.9 21.5 RADIO EDUCACION 12 8572 .1 1.3 22.8 FONOGRAFO 13 14492 .1 2.3 25.1 NOTICENTRO 14 77145 .6 12.0 37.1 ABC RADIO 15 8572 .1 1.3 38.4 FORMATO 21 16 34287 .3 5.3 43.8 RADIO JOYA 18 8572 .1 1.3 45.1 RADIO UNIVERSAL 19 8572 .1 1.3 46.4 ANTENA 5 20 8907 .1 1.4 47.8 PATRULLA 15-60 22 25715 .2 4.0 51.8 RADIO FORMULA 24 28859 .2 4.5 56.3 RADIO TRIBUNA 30 854 .0 .1 56.5 RADIO LATINA 31 854 .0 .1 56.6 LA HORA 38 3144 .0 .5 57.1 RADIO METROPOLI 39 6287 .1 1.0 58.1 NOTISISTEMA CHIMEL 40 50297 .4 7.8 65.9 NOTI-SAT 42 12574 .1 2.0 67.9 NBC 47 336 .0 .1 67.9 ARCADIO HUCHIM 53 4690 .0 .7 68.7 MH 54 670 .0 .1 68.8 LOS COMENTARISTAS 57 1340 .0 .2 69.0 SIRSE 58 1340 .0 .2 69.2 65 8572 .1 1.3 70.5 INSUFICIENTEMENTE 97 175564 1.4 27.4 97.9 NO CONTESTO 98 13576 .1 2.1 100.0 0 11897974 94.9 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 641526 Missing cases 1.E+07 ----------------------------------------------------------------------------------------------------------------------------------- Page 34 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P5_13 NOTICIEROS RADIO (ALGUNO LOCAL) Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 136320 1.1 10.3 10.3 RADIO RED 11 86728 .7 6.6 16.9 RADIO EDUCACION 12 20287 .2 1.5 18.5 FONOGRAFO 13 9912 .1 .8 19.2 NOTICENTRO 14 25715 .2 2.0 21.2 FORMATO 21 16 17813 .1 1.4 22.5 960 17 8572 .1 .7 23.2 RADIO JOYA 18 8572 .1 .7 23.8 ANTENA 5 20 336 .0 .0 23.9 PATRULLA 15-60 22 8572 .1 .7 24.5 GRUPO ACIR 23 8572 .1 .7 25.2 RADIO FORMULA 24 3479 .0 .3 25.4 VOZ PUBLICA 25 8572 .1 .7 26.1 DEL CAMPO A LA CIUDA 26 8572 .1 .7 26.7 JACOBO MORET 27 8572 .1 .7 27.4 RADIO Z-713 28 23915 .2 1.8 29.2 XEBG 1550 29 10738 .1 .8 30.0 RADIO TRIBUNA 30 5278 .0 .4 30.4 RADIO LATINA 31 1708 .0 .1 30.5 MONITOR 20 32 8482 .1 .6 31.2 NOTIORO 33 76960 .6 5.8 37.0 BUENOS DIAS 34 29600 .2 2.2 39.3 NOTIRADIO 35 86510 .7 6.6 45.8 LA CIUDAD 36 26640 .2 2.0 47.9 NOTIUNO 37 2960 .0 .2 48.1 LA HORA 38 6287 .1 .5 48.6 RADIO METROPOLI 39 66015 .5 5.0 53.6 NOTISISTEMA CHIMEL 40 122935 1.0 9.3 62.9 XAJB 41 3144 .0 .2 63.2 NOTI-SAT 42 6287 .1 .5 63.6 RADIO PRENSA 43 2685 .0 .2 63.8 PATRULLERO 920 44 6042 .0 .5 64.3 RADIOMUNDO 45 3021 .0 .2 64.5 MEXICANA 46 8515 .1 .6 65.2 NBC 47 670 .0 .1 65.2 RADIO CAPITAL 48 3021 .0 .2 65.4 CRUCIGRAMA EN EL AIR 49 8301 .1 .6 66.1 REPORTERO EN ACCION 50 17120 .1 1.3 67.4 RADIO SENSACION 51 671 .0 .1 67.4 YUCATAN AHORA 52 670 .0 .1 67.5 ARCADIO HUCHIM 53 32160 .3 2.4 69.9 MH 54 2680 .0 .2 70.1 RADIO SOLIDARIDAD 55 2010 .0 .2 70.3 GRUPO RIVAS 56 6030 .0 .5 70.7 SIRSE 58 4020 .0 .3 71.0 FERNANDO RIOS 59 1340 .0 .1 71.1 CITI LAVADORES 60 2010 .0 .2 71.3 90 3479 .0 .3 71.6 INSUFICIENTEMENTE 97 321066 2.6 24.4 95.9 NO CONTESTO 98 44111 .4 3.3 99.3 NO SABE 99 9431 .1 .7 100.0 0 11222395 89.5 Missing ----------------------------------------------------------------------------------------------------------------------------------- Page 35 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P5_13 NOTICIEROS RADIO (ALGUNO LOCAL) ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1317105 Missing cases 1.E+07 ----------------------------------------------------------------------------------------------------------------------------------- Page 36 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P6_1 NOMBRE DE TRES CONDUCTORES Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 198942 1.6 1.7 1.7 JACOBO ZABLUDOBSKY 11 3968595 31.6 32.9 34.6 LOLITA AYALA 12 1668716 13.3 13.8 48.4 GUILLERMO ORTEGA 13 1143117 9.1 9.5 57.9 RICARDO ROCHA 14 194768 1.6 1.6 59.5 GUILLERMO ORTEGA 15 315522 2.5 2.6 62.1 PEDRO FERRIZ DE CON 16 220753 1.8 1.8 64.0 JORGE BERRY 17 115091 .9 1.0 64.9 MAYRA SAUCEDO 18 18668 .1 .2 65.1 LOURDES GUERRERO 19 9242 .1 .1 65.2 JAVIER SOLORZANO 20 86053 .7 .7 65.9 AMADOR NARCIA 21 17998 .1 .1 66.0 ABRAHAM ZABLUDOBSKY 22 369942 3.0 3.1 69.1 FRANCISCO FORTUNO 23 17143 .1 .1 69.2 SERGIO GUARNEROS 24 8572 .1 .1 69.3 MARIA PATRICIA CASTA 25 8907 .1 .1 69.4 MARTINEZ SERRANO 28 42859 .3 .4 69.7 JORGE MANUEL HERNAND 29 34287 .3 .3 70.0 GUTIRREZ VIVO 30 303824 2.4 2.5 72.5 ANA MARIA LOMELI 31 55916 .4 .5 73.0 JUAN CALDERON 32 9426 .1 .1 73.1 JAVIER ALATORRE 33 27725 .2 .2 73.3 HECTOR LECHUGA 34 88677 .7 .7 74.0 PEREZ VERDUSCO 36 854 .0 .0 74.1 CAMARENA 37 1708 .0 .0 74.1 FERNANDO ZEPEDA 38 8572 .1 .1 74.1 TERESA VALE 40 8572 .1 .1 74.2 ENRIQUE GAVEN 41 336 .0 .0 74.2 THOMAS MOJARRO 42 17143 .1 .1 74.4 PATRICIA SUAREZ 43 8572 .1 .1 74.4 JOSE A PEREZ STUART 45 25715 .2 .2 74.6 MARIA LUISA PLIEGO 47 8572 .1 .1 74.7 MAYTE NORIEGA 48 34287 .3 .3 75.0 COMENTARISTAS DEPORT 50 267722 2.1 2.2 77.2 COMENTARISTAS ESPECT 51 128520 1.0 1.1 78.3 EMILIO EBERGUENLY 53 8572 .1 .1 78.4 ENRIQUE QUINTANA 54 670 .0 .0 78.4 JORGE GARIBALDI 55 27055 .2 .2 78.6 RAMON FREGOSO 57 2960 .0 .0 78.6 SANCHEZ NAVARRO 58 8572 .1 .1 78.7 HUMBERTO CANTU 69 8572 .1 .1 78.8 ROCIO MENDEZ 71 8572 .1 .1 78.8 ELIA MANJARREZ 73 28186 .2 .2 79.1 OSCAR GENEL 74 854 .0 .0 79.1 SUAREZ SOTO 75 5125 .0 .0 79.1 LINO ORTIZ 76 17937 .1 .1 79.3 FERNANDO DEL MONTE 77 37581 .3 .3 79.6 LOURDES MALDONADO 78 8541 .1 .1 79.6 ALFONSO VALDIVIA 79 10249 .1 .1 79.7 SANDRA L GALLEGOS 80 3416 .0 .0 79.8 MARICARMEN FLORES 81 2562 .0 .0 79.8 ARCADIO SOLIS 83 1708 .0 .0 79.8 ----------------------------------------------------------------------------------------------------------------------------------- Page 37 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P6_1 NOMBRE DE TRES CONDUCTORES CARLOS YEME 84 854 .0 .0 79.8 MARTHA ANTILLON 86 13666 .1 .1 79.9 ADRIANA CORTES 87 1708 .0 .0 79.9 ARTURO PEINBERT 88 2562 .0 .0 79.9 ARTURO SANDOVAL 89 854 .0 .0 79.9 PEDRO CRUZ 90 1708 .0 .0 80.0 GILBERTO MARCOS 91 301920 2.4 2.5 82.5 MARTHA ZAMARRIPA 92 32560 .3 .3 82.7 BENAVIDES 93 115440 .9 1.0 83.7 BILLY PARKER 95 2960 .0 .0 83.7 MARINTIA ESCOBEDO 96 8880 .1 .1 83.8 INSUFICIENTEMENTE 97 77546 .6 .6 84.4 NO CONTESTO 98 402418 3.2 3.3 87.8 NO SABE 99 1116794 8.9 9.3 97.0 CESAR CANSINO 100 2960 .0 .0 97.1 MA JULIA LAFUENTE 101 11840 .1 .1 97.2 HUMBERTO ROMO 102 5920 .0 .0 97.2 JUAN PALIUS 103 1007 .0 .0 97.2 ALBA NELLY GARCIA 104 11840 .1 .1 97.3 VIDAL 106 2960 .0 .0 97.3 MARIO GOMEZ 107 3144 .0 .0 97.4 LERY GALLARDO 109 34579 .3 .3 97.7 ENRIQUE GRATAS 110 44010 .4 .4 98.0 PEDRO SELSEDA 111 336 .0 .0 98.0 CARLOS CABELLO 112 22675 .2 .2 98.2 EDUARDO LEVI 113 28292 .2 .2 98.5 ATZIRI CARDENAS 114 3144 .0 .0 98.5 JORGE AGUILAR 117 78589 .6 .7 99.1 SANTANA VIDRIO 118 3144 .0 .0 99.2 LUCIA MORENO 119 6287 .1 .1 99.2 TOMAS RUBIO 120 3144 .0 .0 99.2 JAVIER GONZALEZ 121 3144 .0 .0 99.3 HECTOR HUERTA 122 3144 .0 .0 99.3 RAUL DE MOLINA 123 9431 .1 .1 99.4 JAIME GARCIA ELIAS 124 3144 .0 .0 99.4 ALBERTO SAENZ 127 3144 .0 .0 99.4 GUILLERMO LAZARI 128 3144 .0 .0 99.4 MUNOZ POLI 131 3144 .0 .0 99.5 JULIO MONTES 132 6287 .1 .1 99.5 EDUARDO RAMOS 133 3144 .0 .0 99.5 JOSE AYALA 134 3479 .0 .0 99.6 ISIDRO AGUILAR 135 2685 .0 .0 99.6 DEL PINTO 136 6377 .1 .1 99.6 GUADALUPE RUIZ 138 336 .0 .0 99.7 AGUSTIN SOLORZANO 140 1678 .0 .0 99.7 ROGELIO MARTINEZ 144 1343 .0 .0 99.7 VICTOR MANUEL REYES 145 336 .0 .0 99.7 GUADALUPE NARVAEZ 149 671 .0 .0 99.7 ARCADIO HUCHIM 150 22780 .2 .2 99.9 JORGE BOBADILLA 152 2680 .0 .0 99.9 FRANCISCO CHI LABADO 153 5360 .0 .0 99.9 GONZALO DOMINGUEZ 155 2680 .0 .0 100.0 JOSE LUIS PRECIADO 156 670 .0 .0 100.0 PEDRO CEBDEK 157 1340 .0 .0 100.0 FERNANDO RIOS 158 1340 .0 .0 100.0 FREDY TEJEDA 160 670 .0 .0 100.0 ----------------------------------------------------------------------------------------------------------------------------------- Page 38 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P6_1 NOMBRE DE TRES CONDUCTORES 992 336 .0 .0 100.0 0 486829 3.9 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 486829 ----------------------------------------------------------------------------------------------------------------------------------- Page 39 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P6_2 NOMBRE DE TRES CONDUCTORES Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 120572 1.0 1.4 1.4 JACOBO ZABLUDOBSKY 11 2276697 18.2 26.0 27.4 LOLITA AYALA 12 1565463 12.5 17.9 45.3 GUILLERMO ORTEGA 13 898680 7.2 10.3 55.5 RICARDO ROCHA 14 411736 3.3 4.7 60.2 GUILLERMO ORTEGA 15 336647 2.7 3.8 64.1 PEDRO FERRIZ DE CON 16 122768 1.0 1.4 65.5 JORGE BERRY 17 131145 1.0 1.5 67.0 MAYRA SAUCEDO 18 40515 .3 .5 67.4 LOURDES GUERRERO 19 35627 .3 .4 67.8 JAVIER SOLORZANO 20 55428 .4 .6 68.5 AMADOR NARCIA 21 20287 .2 .2 68.7 ABRAHAM ZABLUDOBSKY 22 866235 6.9 9.9 78.6 FRANCISCO FORTUNO 23 14492 .1 .2 78.8 SERGIO GUARNEROS 24 8572 .1 .1 78.9 MARIA PATRICIA CASTA 25 17143 .1 .2 79.1 JOSE GONZALEZ MARQUE 26 8572 .1 .1 79.1 MARTINEZ SERRANO 28 17143 .1 .2 79.3 GUTIRREZ VIVO 30 123818 1.0 1.4 80.8 ANA MARIA LOMELI 31 142976 1.1 1.6 82.4 JUAN CALDERON 32 8572 .1 .1 82.5 JAVIER ALATORRE 33 21627 .2 .2 82.7 HECTOR LECHUGA 34 83249 .7 1.0 83.7 CAMARENA 37 8572 .1 .1 83.8 LOZADA 39 8572 .1 .1 83.9 ENRIQUE GAVEN 41 8572 .1 .1 84.0 PATRICIA SUAREZ 43 670 .0 .0 84.0 JOSE A PEREZ STUART 45 34287 .3 .4 84.4 MAYTE NORIEGA 48 8572 .1 .1 84.5 COMENTARISTAS DEPORT 50 344692 2.7 3.9 88.4 COMENTARISTAS ESPECT 51 206557 1.6 2.4 90.8 ENRIQUE QUINTANA 54 8572 .1 .1 90.9 JORGE GARIBALDI 55 17143 .1 .2 91.1 JOAQUIN PEREZ DORIGA 56 8572 .1 .1 91.2 VICTOR MACIAS 60 8572 .1 .1 91.3 PABLO CASILLAS 62 8572 .1 .1 91.4 SARI BERMUDEZ 63 8572 .1 .1 91.5 CARMEN ARISTEGUI 64 8572 .1 .1 91.6 MA LUISA ESCRIBANO 65 2010 .0 .0 91.6 MAURICIO HERNANDEZ 66 8572 .1 .1 91.7 CRISTINA PACHECO 67 8572 .1 .1 91.8 PACO HUERTA 68 17143 .1 .2 92.0 ARTURO FLORES 70 9426 .1 .1 92.1 JACOBO MORET 72 8572 .1 .1 92.2 ELIA MANJARREZ 73 22207 .2 .3 92.4 SUAREZ SOTO 75 2562 .0 .0 92.5 LINO ORTIZ 76 7687 .1 .1 92.5 FERNANDO DEL MONTE 77 21353 .2 .2 92.8 LOURDES MALDONADO 78 6833 .1 .1 92.9 ALFONSO VALDIVIA 79 11958 .1 .1 93.0 SANDRA L GALLEGOS 80 854 .0 .0 93.0 GUSTAVO GARCIA RICO 82 854 .0 .0 93.0 ----------------------------------------------------------------------------------------------------------------------------------- Page 40 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P6_2 NOMBRE DE TRES CONDUCTORES CARLOS YEME 84 3416 .0 .0 93.1 FRANSISCO ARZABE 85 854 .0 .0 93.1 MARTHA ANTILLON 86 18791 .1 .2 93.3 ARTURO PEINBERT 88 854 .0 .0 93.3 PEDRO CRUZ 90 4271 .0 .0 93.3 GILBERTO MARCOS 91 150960 1.2 1.7 95.1 MARTHA ZAMARRIPA 92 44400 .4 .5 95.6 BENAVIDES 93 109520 .9 1.3 96.8 JULIO CESAR GUZMAN 94 2960 .0 .0 96.9 BILLY PARKER 95 2960 .0 .0 96.9 MARINTIA ESCOBEDO 96 2960 .0 .0 96.9 CESAR CANSINO 100 2960 .0 .0 97.0 MA JULIA LAFUENTE 101 14984 .1 .2 97.1 HUMBERTO ROMO 102 2960 .0 .0 97.2 JUAN PALIUS 103 2960 .0 .0 97.2 ALBA NELLY GARCIA 104 6104 .0 .1 97.3 GREGORIO MARTINEZ 108 2960 .0 .0 97.3 LERY GALLARDO 109 34579 .3 .4 97.7 ENRIQUE GRATAS 110 56920 .5 .7 98.4 PEDRO SELSEDA 111 6623 .1 .1 98.4 CARLOS CABELLO 112 6287 .1 .1 98.5 EDUARDO LEVI 113 12574 .1 .1 98.6 ATZIRI CARDENAS 114 6287 .1 .1 98.7 ROCIO VILLAGARCIA 115 3144 .0 .0 98.8 JOSE A FERNANDE 116 3144 .0 .0 98.8 JORGE AGUILAR 117 28292 .2 .3 99.1 LUCIA MORENO 119 9431 .1 .1 99.2 JAVIER GONZALEZ 121 9431 .1 .1 99.3 HECTOR HUERTA 122 670 .0 .0 99.3 RAUL DE MOLINA 123 3144 .0 .0 99.4 JAIME GARCIA ELIAS 124 6287 .1 .1 99.4 ALBERTO SAENZ 127 3144 .0 .0 99.5 JOEL ESTEBANE 130 3144 .0 .0 99.5 JULIO MONTES 132 3144 .0 .0 99.5 EDUARDO RAMOS 133 9431 .1 .1 99.7 JOSE AYALA 134 6287 .1 .1 99.7 ISIDRO AGUILAR 135 671 .0 .0 99.7 DEL PINTO 136 3021 .0 .0 99.8 EPIGMENIO IBARRA 137 336 .0 .0 99.8 GUADALUPE RUIZ 138 1007 .0 .0 99.8 AGUSTIN SOLORZANO 140 671 .0 .0 99.8 JULIO LARA 142 336 .0 .0 99.8 FIGUEROA NINO 147 671 .0 .0 99.8 ARCADIO HUCHIM 150 6700 .1 .1 99.9 DOMINGO SOTO 151 1340 .0 .0 99.9 FRANCISCO CHI LABADO 153 670 .0 .0 99.9 GONZALO DOMINGUEZ 155 8040 .1 .1 100.0 993 336 .0 .0 100.0 0 3783234 30.2 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 8756266 Missing cases 4.E+06 ----------------------------------------------------------------------------------------------------------------------------------- Page 41 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P6_3 NOMBRE DE TRES CONDUCTORES Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 71782 .6 1.3 1.3 JACOBO ZABLUDOBSKY 11 892947 7.1 16.7 18.0 LOLITA AYALA 12 1045406 8.3 19.5 37.5 GUILLERMO ORTEGA 13 595861 4.8 11.1 48.6 RICARDO ROCHA 14 343530 2.7 6.4 55.1 GUILLERMO ORTEGA 15 198791 1.6 3.7 58.8 PEDRO FERRIZ DE CON 16 74269 .6 1.4 60.2 JORGE BERRY 17 68792 .5 1.3 61.4 MAYRA SAUCEDO 18 61650 .5 1.2 62.6 LOURDES GUERRERO 19 20287 .2 .4 63.0 JAVIER SOLORZANO 20 51430 .4 1.0 63.9 AMADOR NARCIA 21 44383 .4 .8 64.8 ABRAHAM ZABLUDOBSKY 22 523795 4.2 9.8 74.5 FRANCISCO FORTUNO 23 8572 .1 .2 74.7 SERGIO GUARNEROS 24 17143 .1 .3 75.0 MARIA PATRICIA CASTA 25 8572 .1 .2 75.2 MARIA EGUENIA PULIDO 27 8572 .1 .2 75.3 MARTINEZ SERRANO 28 17143 .1 .3 75.7 GUTIRREZ VIVO 30 128576 1.0 2.4 78.1 ANA MARIA LOMELI 31 66343 .5 1.2 79.3 JAVIER ALATORRE 33 17813 .1 .3 79.6 HECTOR LECHUGA 34 14675 .1 .3 79.9 MARA MONTERO 35 8907 .1 .2 80.1 PEREZ VERDUSCO 36 8572 .1 .2 80.2 THOMAS MOJARRO 42 8572 .1 .2 80.4 CRISPIN BARRERA 44 17143 .1 .3 80.7 JOSE A PEREZ STUART 45 10249 .1 .2 80.9 PATRICIA BETAZA 46 8572 .1 .2 81.1 ENRIQUE MUELA 49 11715 .1 .2 81.3 COMENTARISTAS DEPORT 50 376154 3.0 7.0 88.3 COMENTARISTAS ESPECT 51 119122 .9 2.2 90.5 ENRIQUE CASTELLANOS 52 8572 .1 .2 90.7 JORGE GARIBALDI 55 34957 .3 .7 91.3 RAMON FREGOSO 57 12537 .1 .2 91.6 JOSE CARDENAS 59 8572 .1 .2 91.7 BOLIVAR DOMINGUEZ 61 8572 .1 .2 91.9 CARMEN ARISTEGUI 64 8572 .1 .2 92.0 CRISTINA PACHECO 67 8572 .1 .2 92.2 PACO HUERTA 68 17143 .1 .3 92.5 ELIA MANJARREZ 73 14064 .1 .3 92.8 OSCAR GENEL 74 854 .0 .0 92.8 SUAREZ SOTO 75 2562 .0 .0 92.8 LINO ORTIZ 76 1708 .0 .0 92.9 FERNANDO DEL MONTE 77 8541 .1 .2 93.0 ALFONSO VALDIVIA 79 4271 .0 .1 93.1 CARLOS YEME 84 2562 .0 .0 93.2 MARTHA ANTILLON 86 12812 .1 .2 93.4 ARTURO PEINBERT 88 3416 .0 .1 93.5 PEDRO CRUZ 90 854 .0 .0 93.5 GILBERTO MARCOS 91 83064 .7 1.6 95.0 MARTHA ZAMARRIPA 92 29600 .2 .6 95.6 BENAVIDES 93 53280 .4 1.0 96.6 ----------------------------------------------------------------------------------------------------------------------------------- Page 42 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P6_3 NOMBRE DE TRES CONDUCTORES BILLY PARKER 95 5920 .0 .1 96.7 MARINTIA ESCOBEDO 96 5920 .0 .1 96.8 CESAR CANSINO 100 2960 .0 .1 96.9 MA JULIA LAFUENTE 101 2960 .0 .1 96.9 HUMBERTO ROMO 102 5920 .0 .1 97.0 VIDAL 106 2960 .0 .1 97.1 MARIO GOMEZ 107 2960 .0 .1 97.1 GREGORIO MARTINEZ 108 2960 .0 .1 97.2 LERY GALLARDO 109 9431 .1 .2 97.4 ENRIQUE GRATAS 110 22005 .2 .4 97.8 CARLOS CABELLO 112 9431 .1 .2 98.0 EDUARDO LEVI 113 6287 .1 .1 98.1 ATZIRI CARDENAS 114 6287 .1 .1 98.2 JOSE A FERNANDE 116 3144 .0 .1 98.2 JORGE AGUILAR 117 28292 .2 .5 98.8 LUCIA MORENO 119 15718 .1 .3 99.1 JAVIER GONZALEZ 121 336 .0 .0 99.1 RAUL DE MOLINA 123 10436 .1 .2 99.3 JAIME GARCIA ELIAS 124 6287 .1 .1 99.4 JAIME BANE 125 3144 .0 .1 99.4 ALBERTO SAENZ 127 3144 .0 .1 99.5 MA CRISTINA URRUTIA 129 3144 .0 .1 99.6 EDUARDO RAMOS 133 3144 .0 .1 99.6 ISIDRO AGUILAR 135 671 .0 .0 99.6 DEL PINTO 136 3021 .0 .1 99.7 GUADALUPE RUIZ 138 1007 .0 .0 99.7 JOSE LUIS MONTESINOS 141 336 .0 .0 99.7 ENRIQUE GRATA 143 670 .0 .0 99.7 HUGO ROBLES 146 336 .0 .0 99.7 LEONEL PALACIOS 148 336 .0 .0 99.7 ARCADIO HUCHIM 150 2010 .0 .0 99.8 DOMINGO SOTO 151 670 .0 .0 99.8 JORGE BOBADILLA 152 1340 .0 .0 99.8 FRANCISCO CHI LABADO 153 670 .0 .0 99.8 GONZALO DOMINGUEZ 155 4020 .0 .1 99.9 PEDRO CEBDEK 157 670 .0 .0 99.9 ANABEL POLANCO 159 670 .0 .0 99.9 161 670 .0 .0 99.9 201 3144 .0 .1 100.0 0 7182047 57.3 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 5357453 Missing cases 7.E+06 ----------------------------------------------------------------------------------------------------------------------------------- Page 43 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P7 LE GUSTA TELEVISA Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 8330605 66.4 69.1 69.1 EN PARTE 2 2061787 16.4 17.1 86.2 NO 3 1527203 12.2 12.7 98.8 NO SABE 4 93082 .7 .8 99.6 NO CONTESTO 5 49391 .4 .4 100.0 0 477431 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 477431 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P8 PRINCIPAL RAZON GUSTA TELEVISA Valid Cum Value Label Value Frequency Percent Percent Percent ES DIVERTIDO 1 1569868 12.5 18.8 18.8 POR SUS PROGRAMAS 2 6197061 49.4 74.4 93.2 OTRO 10 69158 .6 .8 94.1 ES INTERNACIONAL 11 23247 .2 .3 94.3 POR SUS NOTICIEROS 12 116252 .9 1.4 95.7 ES MUY COMPLETA 13 130771 1.0 1.6 97.3 BUENOS COMENTARISTAS 14 20957 .2 .3 97.6 INSUFICIENTEMENTE 97 63457 .5 .8 98.3 NO CONTESTO 98 61403 .5 .7 99.1 NO SABE 99 78431 .6 .9 100.0 0 4208895 33.6 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 8330605 Missing cases 4.E+06 ----------------------------------------------------------------------------------------------------------------------------------- Page 44 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P9 PRINCIPAL RAZON NO GUSTA TELEVISA Valid Cum Value Label Value Frequency Percent Percent Percent NO DICEN LA VERDAD 1 1156058 9.2 32.2 32.2 POR SUS PROGRAMAS 2 1069793 8.5 29.8 62.0 TIENEN INFLUENCIA DE 3 312228 2.5 8.7 70.7 OTRO 10 98501 .8 2.7 73.5 MANIPULA INFORMACION 11 246168 2.0 6.9 80.3 MUCHOS COMERCIALES 12 105914 .8 3.0 83.3 REPETITIVO 13 130928 1.0 3.6 86.9 A FAVOR DEL GOB 14 98404 .8 2.7 89.7 ELITISTA 15 27547 .2 .8 90.4 POR VENDIDOS 16 10096 .1 .3 90.7 POR EXAGERADOS 17 32002 .3 .9 91.6 MALA SENAL 18 854 .0 .0 91.6 MONOPOLIO 19 6104 .0 .2 91.8 32 2960 .0 .1 91.9 52 854 .0 .0 91.9 INSUFICIENTEMENTE 97 87947 .7 2.5 94.4 NO CONTESTO 98 112994 .9 3.1 97.5 NO SABE 99 89637 .7 2.5 100.0 0 8950510 71.4 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 3588990 Missing cases 9.E+06 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P10 LE GUSTA TELEVISION AZTECA Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 6013835 48.0 49.9 49.9 SI EN PARTE 2 2905393 23.2 24.1 73.9 NO 3 1619094 12.9 13.4 87.4 NO SABE 4 1324358 10.6 11.0 98.3 NO CONTESTO 5 200244 1.6 1.7 100.0 0 476576 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 476576 ----------------------------------------------------------------------------------------------------------------------------------- Page 45 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P11 COMO CONSIDERA Valid Cum Value Label Value Frequency Percent Percent Percent MEJORES 1 5738107 45.8 47.6 47.6 IGUALES 2 4269079 34.0 35.4 82.9 PEORES 3 1427066 11.4 11.8 94.8 NO SABE 4 499664 4.0 4.1 98.9 NO CONTESTO 5 131967 1.1 1.1 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P12 PROGRAMAS TELEVISA BUENA CALIDAD Valid Cum Value Label Value Frequency Percent Percent Percent BUENA 1 7349211 58.6 60.9 60.9 REGULAR 2 3275494 26.1 27.1 88.1 MALA 3 1085059 8.7 9.0 97.0 NO SABE 4 275312 2.2 2.3 99.3 NO CONTESTO 5 80809 .6 .7 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P13 TELEVISA INFLUYE FORMACION NIŅOS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 8852837 70.6 73.4 73.4 NO 2 2636179 21.0 21.8 95.2 NO CONTESTO 3 576868 4.6 4.8 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 46 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P13_1 QUE TANTO Valid Cum Value Label Value Frequency Percent Percent Percent MUCHO 1 5198173 41.5 58.7 58.7 REGULAR 2 1907441 15.2 21.5 80.3 POCO 3 1519036 12.1 17.2 97.4 NO SABE 4 194418 1.6 2.2 99.6 NO CONTESTO 5 33769 .3 .4 100.0 0 3686663 29.4 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 8852837 Missing cases 4.E+06 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P14 COMO INFLUENCIA TELEVISA EN EDUCACION Valid Cum Value Label Value Frequency Percent Percent Percent POSITIVA 1 4832844 38.5 40.1 40.1 NEGATIVA 2 3858425 30.8 32.0 72.0 NI UNA NI OTRA 3 2327779 18.6 19.3 91.3 NO SABE 4 956071 7.6 7.9 99.2 NO CONTESTO 5 90765 .7 .8 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 47 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P15 FRECUENCIA VE O ESCUCHA NOTICIEROS Valid Cum Value Label Value Frequency Percent Percent Percent TODOS LOS DIAS 1 6966807 55.6 57.7 57.7 2 Y 5 VECES A LA SEM 2 2356250 18.8 19.5 77.3 DOS VECES A LA SEMAN 3 1295722 10.3 10.7 88.0 UNA VEZ A ALA SEMANA 4 598290 4.8 5.0 93.0 MENOS DE UNA VEZ A L 5 291335 2.3 2.4 95.4 UNA VEZ AL MES 6 92467 .7 .8 96.1 MENOS DE UNA VEZ AL 7 159908 1.3 1.3 97.5 NUNCA 8 221601 1.8 1.8 99.3 NO SABE 9 42133 .3 .3 99.7 NO CONTESTO 10 41369 .3 .3 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P16 NOTICIEROS Y PERIODICOS DICEN LA VERDAD Valid Cum Value Label Value Frequency Percent Percent Percent DICEN LA VERDAD 1 2925432 23.3 24.2 24.2 DICEN LA VERDAD EN P 2 5576290 44.5 46.2 70.5 NO DICEN LA VERDAD 3 2315374 18.5 19.2 89.7 ALGUNOS 4 709107 5.7 5.9 95.5 NS 5 525677 4.2 4.4 99.9 NC 6 14004 .1 .1 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 48 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P17 CUALES SON LOS MENTIROSOS PERIODICOS? Valid Cum Value Label Value Frequency Percent Percent Percent LOS PERIODICOS 1 5292161 42.2 43.9 43.9 LOS NOTICIEROS 2 1763958 14.1 14.6 58.5 LOD DOS IGUAL 3 3084745 24.6 25.6 84.0 NO SABE 4 1712041 13.7 14.2 98.2 NO CONTESTO 5 212978 1.7 1.8 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P18 A QUIEN CREE MAS TELEVISA O TV AZTECA Valid Cum Value Label Value Frequency Percent Percent Percent NOTICIEROS TELEVISA 1 5441859 43.4 45.1 45.1 NOTICIEROS TV AZTECA 2 2314710 18.5 19.2 64.3 A LOS DE RADIO 3 1225294 9.8 10.2 74.4 A NINGUNO DE ELLOS 4 1711638 13.6 14.2 88.6 NO SABE 5 1131474 9.0 9.4 98.0 NO CONTESTO 6 240908 1.9 2.0 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P19_1 CONDUCTOR RECUERDA:GUILLERMO ORTEGA Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 4559187 36.4 37.8 37.8 NO MENCION 2 7506696 59.9 62.2 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 49 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P19_2 CONDUCTOR RECUERDA:LOLITA AYALA Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 5310258 42.3 44.0 44.0 NO MENCION 2 6755626 53.9 56.0 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P19_3 CONDUCTOR RECUERDA:JACOBO ZABLUDOVSKI Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 9280815 74.0 76.9 76.9 NO MENCION 2 2785068 22.2 23.1 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P19_4 CONDUCTOR RECUERDA:RICARDO ROCHA Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 2239620 17.9 18.6 18.6 NO MENCION 2 9826264 78.4 81.4 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 50 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P19_5 CONDUCTOR RECUERDA:NS /NS Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 1394540 11.1 11.6 11.6 NO MENCION 2 10671344 85.1 88.4 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P20 QUIEN LE GUSTA MAS COMO CONDUCTOR Valid Cum Value Label Value Frequency Percent Percent Percent GUILLERMO ORTEGA 1 2229410 17.8 18.5 18.5 RICARDO ROCHA 2 1844242 14.7 15.3 33.8 LOLITA AYALA 3 2810128 22.4 23.3 57.1 JACOBO ZABLUDOVSKI 4 3876215 30.9 32.1 89.2 NINGUNO 5 802315 6.4 6.6 95.8 NO SABE 6 372241 3.0 3.1 98.9 NO CONTESTO 7 131332 1.0 1.1 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P21 OPINION NOTICIEROS DE TELEVISA Valid Cum Value Label Value Frequency Percent Percent Percent BUENA 1 7601234 60.6 63.0 63.0 REGULAR 2 2669068 21.3 22.1 85.1 MALA 3 1432489 11.4 11.9 97.0 NO SABE 4 268468 2.1 2.2 99.2 NO CONTESTO 5 94625 .8 .8 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 51 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P22 PORQUE Valid Cum Value Label Value Frequency Percent Percent Percent DICEN LA VERDAD 1 2678887 21.4 65.3 65.3 NO INFORMAN 2 504790 4.0 12.3 77.6 OTRO 10 51894 .4 1.3 78.9 MANIPULAN LA INF 11 303950 2.4 7.4 86.3 REPETITIVO 12 90815 .7 2.2 88.5 ENFOCA AL EXTRANJERO 13 14886 .1 .4 88.9 ELITISTA 14 9426 .1 .2 89.1 INSUFICIENTEMENTE 97 208902 1.7 5.1 94.2 NO CONTESTO 98 153353 1.2 3.7 97.9 NO SABE 99 84654 .7 2.1 100.0 0 8437943 67.3 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 4101557 Missing cases 8.E+06 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P23 NOTICIEROS TELEVISA DICEN VERDAD? Valid Cum Value Label Value Frequency Percent Percent Percent DICEN LA VERDAD 1 4472369 35.7 37.1 37.1 DICEN VERDAD EN PART 2 5173203 41.3 42.9 79.9 MIENTEN 3 1880443 15.0 15.6 95.5 NO SABE 4 506526 4.0 4.2 99.7 NO CONTESTO 5 33343 .3 .3 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 52 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P24 NOTICIEROS TV AZTECA Valid Cum Value Label Value Frequency Percent Percent Percent DICEN LA VERDAD 1 3926147 31.3 32.5 32.5 DICEN VERDAD EN PART 2 4580052 36.5 38.0 70.5 MIENTEN 3 660138 5.3 5.5 76.0 NO SABE 4 2729475 21.8 22.6 98.6 NO CONTESTO 5 170072 1.4 1.4 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P25 QUE TANTO INFORMAN NOTICIEROS TV AZTECA Valid Cum Value Label Value Frequency Percent Percent Percent MUCHO 1 5925439 47.3 49.1 49.1 REGULAR 2 3584567 28.6 29.7 78.8 POCO 3 2034651 16.2 16.9 95.7 NADA 4 202556 1.6 1.7 97.4 NO SABE 5 291855 2.3 2.4 99.8 NO CONTESTO 6 26815 .2 .2 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 53 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P26 TELEVISA ESTA CONTROLADA POR EL GOBIERNO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 7135666 56.9 59.1 59.1 NO 2 776753 6.2 6.4 65.6 NO SABE 3 2213107 17.6 18.3 83.9 NO CONTESTO 4 1866900 14.9 15.5 99.4 5 73457 .6 .6 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P26_1 SI QUE TANTO Valid Cum Value Label Value Frequency Percent Percent Percent MUCHO 1 5074463 40.5 71.1 71.1 POCO 2 1791281 14.3 25.1 96.2 NO CONTESTO 3 269923 2.2 3.8 100.0 0 5403834 43.1 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 7135666 Missing cases 5.E+06 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P26_2 EN PARTE QUE TANTO Valid Cum Value Label Value Frequency Percent Percent Percent MUCHO 1 229960 1.8 29.6 29.6 POCO 2 458968 3.7 59.1 88.7 NO CONTESTO 3 87825 .7 11.3 100.0 0 11762747 93.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 776753 Missing cases 1.E+07 ----------------------------------------------------------------------------------------------------------------------------------- Page 54 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P27 TV AZTECA CONTROLADA POR EL GOBIERNO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 4358699 34.8 36.1 36.1 NO 2 1185875 9.5 9.8 46.0 NO SABE 3 2952349 23.5 24.5 70.4 NO CONTESTO 4 3399256 27.1 28.2 98.6 5 169705 1.4 1.4 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P27_1 SI QUE TANTO Valid Cum Value Label Value Frequency Percent Percent Percent MUCHO 1 2019767 16.1 46.3 46.3 POCO 2 2202937 17.6 50.5 96.9 NO CONTESTO 3 135995 1.1 3.1 100.0 0 8180801 65.2 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 4358699 Missing cases 8.E+06 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P27_2 EN PARTE QUE TANTO Valid Cum Value Label Value Frequency Percent Percent Percent MUCHO 1 230935 1.8 19.5 19.5 POCO 2 890541 7.1 75.1 94.6 NO CONTESTO 3 64399 .5 5.4 100.0 0 11353625 90.5 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1185875 Missing cases 1.E+07 ----------------------------------------------------------------------------------------------------------------------------------- Page 55 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P28 ACUERDO CON QUE TELEVISA SON VENDIDOS Valid Cum Value Label Value Frequency Percent Percent Percent DE ACUERDO 1 4010352 32.0 33.2 33.2 ACUERDO EN PARTE 2 2032415 16.2 16.8 50.1 DESACUERDO 3 3880046 30.9 32.2 82.2 NO SABE 4 1959670 15.6 16.2 98.5 NO CONTESTO 5 183400 1.5 1.5 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P29 ALGUN PROGRAMA AL QUE CREA MAS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 6476491 51.6 53.7 53.7 NO 2 4786177 38.2 39.7 93.3 NO SABE 3 687623 5.5 5.7 99.0 NO CONTESTO 4 115593 .9 1.0 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 56 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P29_1 SI CUAL ES Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 166964 1.3 2.6 2.6 LOLITA AYALA 11 473785 3.8 7.3 9.9 PANORAMA 12 17813 .1 .3 10.2 ECO 13 457151 3.6 7.1 17.2 BUENAS TARDES MEXICO 14 20560 .2 .3 17.5 24 HORAS 15 1418999 11.3 21.9 39.5 CNN 16 23001 .2 .4 39.8 FONOGRAFO 17 20957 .2 .3 40.1 PARA EMPEZAR 18 88027 .7 1.4 41.5 AL DESPERTAR 19 925465 7.4 14.3 55.8 ENSALADA DE LECHUGA 20 149349 1.2 2.3 58.1 MONITOR 21 463543 3.7 7.2 65.2 FORMULA FINANCIERA 22 25715 .2 .4 65.6 RADIO EDUCACION 23 42859 .3 .7 66.3 RADIO RED 24 306633 2.4 4.7 71.0 ENLACE 25 138979 1.1 2.1 73.2 DESDE MEXICO 26 401769 3.2 6.2 79.4 PANORAMA 27 96231 .8 1.5 80.9 FORMATO 21 28 35141 .3 .5 81.4 RADIO UNAM 29 25715 .2 .4 81.8 RADIO JOYA 30 17998 .1 .3 82.1 VOZ PUBLICA 31 47527 .4 .7 82.8 RADIO CENTRO 32 35141 .3 .5 83.4 REDIO FORMULA 33 17143 .1 .3 83.6 RADIO MIL 34 8572 .1 .1 83.8 MULTIVISION 35 19301 .2 .3 84.1 UNIVISION 36 120161 1.0 1.9 85.9 OSCAR GENEL 37 854 .0 .0 85.9 EN SINTESIS 38 24770 .2 .4 86.3 XEG RADIO 2 39 5979 .0 .1 86.4 RADIO TRIBUNA 40 4271 .0 .1 86.5 LINO ORTIZ 41 7414 .1 .1 86.6 OCURRIO ASI 42 89210 .7 1.4 88.0 NOTIORO 43 59200 .5 .9 88.9 RELAMPAGO NOTICIERO 44 5920 .0 .1 89.0 LA CIUDAD 45 23372 .2 .4 89.3 FORO 46 2960 .0 .0 89.4 NOTISAT 47 854 .0 .0 89.4 RADIO OCCIDENTAL 48 9431 .1 .1 89.5 METROPOLI 49 40866 .3 .6 90.2 EDUARDO CHIMELI 50 6287 .1 .1 90.3 XEW 51 39148 .3 .6 90.9 AL TANTO 52 12574 .1 .2 91.1 LEVY GALLARDO 53 40866 .3 .6 91.7 JORGE AGUILA 54 9431 .1 .1 91.8 NOTICINCO 55 2014 .0 .0 91.9 MEXICANA 56 671 .0 .0 91.9 REPORTEROS EN ACCION 57 1678 .0 .0 91.9 TELEDIARIO 58 336 .0 .0 91.9 DEL PINO 59 671 .0 .0 91.9 HUCHIM NOTICIERO 60 6700 .1 .1 92.0 MH 61 3350 .0 .1 92.1 ----------------------------------------------------------------------------------------------------------------------------------- Page 57 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P29_1 SI CUAL ES TV 13 YUC 62 670 .0 .0 92.1 91 3479 .0 .1 92.1 96 336 .0 .0 92.1 INSUFICIENTEMENTE 97 381319 3.0 5.9 98.0 NO CONTESTO 98 50760 .4 .8 98.8 NO SABE 99 76599 .6 1.2 100.0 0 6063009 48.4 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 6476491 Missing cases 6.E+06 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P30 PERIODICO O REVISTA A LA QUE CREA MAS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 5340472 42.6 44.3 44.3 NO 2 5709252 45.5 47.3 91.6 NO SABE 3 910206 7.3 7.5 99.1 NO CONTESTO 4 105953 .8 .9 100.0 0 473616 3.8 Missing ------- ------- ------- Total 12539500 100.0 100.0 Valid cases 1.2E+07 Missing cases 473616 ----------------------------------------------------------------------------------------------------------------------------------- Page 58 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P30_1 SI CUAL ES? Valid Cum Value Label Value Frequency Percent Percent Percent OTRO 10 118672 .9 2.2 2.2 UNIVERSAL 11 477972 3.8 8.9 11.2 LA PRENSA 12 497159 4.0 9.3 20.5 PROCESO 13 326617 2.6 6.1 26.6 UNO MAS UNO 14 188578 1.5 3.5 30.1 LA JORNADA 15 1247877 10.0 23.4 53.5 LA AFICION 16 51430 .4 1.0 54.5 OVACIONES 17 180342 1.4 3.4 57.8 ESTO 18 138002 1.1 2.6 60.4 EPOCA 19 39878 .3 .7 61.2 EL FINANCIERO 20 87425 .7 1.6 62.8 EL HERALDO 21 62231 .5 1.2 64.0 SUMA 22 8572 .1 .2 64.1 NOVEDADES 23 134433 1.1 2.5 66.6 EXCELSIOR 24 239732 1.9 4.5 71.1 QUEHACER POLITICO 25 19493 .2 .4 71.5 EL SOL DE MEXICO 26 73011 .6 1.4 72.9 EL NACIONAL 27 70435 .6 1.3 74.2 IMPACTO 28 8907 .1 .2 74.4 EL DIA 30 8907 .1 .2 74.5 ZETA 31 58750 .5 1.1 75.6 EL MEXICANO 32 47831 .4 .9 76.5 DIARIO 29 33 5795 .0 .1 76.6 LA OPINION 34 4271 .0 .1 76.7 LA CRONICA 35 854 .0 .0 76.7 EL NORTE 36 503200 4.0 9.4 86.1 EL PORVENIR 37 38480 .3 .7 86.9 EL DIARIO DE MTY 38 29600 .2 .6 87.4 EXTRA 39 9216 .1 .2 87.6 SIGLO XXI 40 62871 .5 1.2 88.8 EL OCCIDENTAL 41 41202 .3 .8 89.5 EL INFORMADOR 42 213762 1.7 4.0 93.5 8 COLUMNAS 43 6287 .1 .1 93.7 POR ESCRITO 44 6287 .1 .1 93.8 EL DIARIO 45 1678 .0 .0 93.8 LA REPUBLICA 46 7385 .1 .1 93.9 EVIDENCIAS 47 336 .0 .0 94.0 TABASCO HOY 48 1343 .0 .0 94.0 LA VOZ DE CHIAPAS 49 336 .0 .0 94.0 CHIAPAS HOY 50 336 .0 .0 94.0 TIEMPO 51 1006 .0 .0 94.0 SUCESOS 52 3479 .0 .1 94.1 DIARIO DE YUCATAN 53 129172 1.0 2.4 96.5 NOVEDADES DE YUC 54 20100 .2 .4 96.9 POR ESTO 55 42880 .3 .8 97.7 58 670 .0 .0 97.7 INSUFICIENTEMENTE 97 81782 .7 1.5 99.2 NO CONTESTO 98 14372 .1 .3 99.5 NO SABE 99 27518 .2 .5 100.0 0 7199028 57.4 Missing ------- ------- ------- Total 12539500 100.0 100.0 ----------------------------------------------------------------------------------------------------------------------------------- Page 59 MEDIOS / FREBRERO 94 CAMPO 10/31/94 P30_1 SI CUAL ES? Valid cases 5340472 Missing cases 7.E+06 ----------------------------------------------------------------------------------------------------------------------------------- Page 60 MEDIOS / FREBRERO 94 CAMPO 10/31/94 This procedure was completed at 9:40:20