The raw data or transformation pass is proceeding 503 cases are written to the compressed active file. ***** Memory allows a total of 5587 Values, accumulated across all Variables. There also may be up to 698 Value Labels for each Variable. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PACU ACUERDO CON EL PDTE Valid Cum Value Label Value Frequency Percent Percent Percent ACUERDO 1 179 35.6 35.6 35.6 ACUERDO EN PARTE 2 35 6.9 6.9 42.5 DESACUERDO EN PARTE 3 12 2.4 2.4 44.9 DESACUERDO 4 194 38.5 38.5 83.4 NS/NC 5 83 16.6 16.6 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PNOT NOTICIA MAS IMPORTANTE Valid Cum Value Label Value Frequency Percent Percent Percent ANOMALIAS GASTO PUBL 1 54 10.8 10.8 10.8 MEDIO AMBIENTE 2 1 .1 .1 10.9 PRD PRESNTA PRUEBAS 3 5 .9 .9 11.8 OTRO 6 24 4.7 4.8 16.6 NS/NC 7 418 83.1 83.4 100.0 0 2 .3 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 502 Missing cases 2 ----------------------------------------------------------------------------------------------------------------------------------- Page 7 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P1_1 COMERCIAL QUE MAS RECUERDA 1 Valid Cum Value Label Value Frequency Percent Percent Percent REFRESCOS 1 126 25.0 25.0 25.0 BEBIDAS 2 32 6.3 6.3 31.4 ALIMENTOS 3 21 4.2 4.2 35.5 BOTANAS 4 11 2.3 2.3 37.8 ALMACENES 5 13 2.7 2.7 40.5 CHAMPU Y COSMETICOS 6 28 5.7 5.7 46.1 CIGARROS 7 18 3.5 3.5 49.6 SALUD 8 1 .1 .1 49.7 BANCOS 9 6 1.1 1.1 50.8 LOTERIA NAL 10 1 .2 .2 51.0 PROMO FIESTAS PATRIA 12 15 3.1 3.1 54.1 COMUNICACION Y TRANS 13 1 .2 .2 54.3 PLANIFICACION FAMILI 14 3 .6 .6 55.0 OTRO 15 77 15.3 15.3 70.3 NS/NC 16 149 29.7 29.7 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P1_2 COMERCIAL QUE MAS RECUERDA 2 Valid Cum Value Label Value Frequency Percent Percent Percent REFRESCOS 1 30 5.9 15.0 15.0 BEBIDAS 2 38 7.6 19.2 34.1 ALIMENTOS 3 19 3.8 9.7 43.8 BOTANAS 4 17 3.3 8.5 52.3 ALMACENES 5 12 2.4 6.0 58.3 CHAMPU Y COSMETICOS 6 19 3.8 9.6 67.9 CIGARROS 7 25 5.0 12.7 80.6 SALUD 8 0 .1 .2 80.8 BANCOS 9 0 .1 .2 81.0 LOTERIA NAL 10 3 .5 1.3 82.3 PROMO FIESTAS PATRIA 12 2 .3 .8 83.1 PLANIFICACION FAMILI 14 1 .1 .4 83.4 OTRO 15 33 6.5 16.6 100.0 0 305 60.6 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 198 Missing cases 305 ----------------------------------------------------------------------------------------------------------------------------------- Page 8 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P1_3 COMERCIAL QUE MAS RECUERDA 3 Valid Cum Value Label Value Frequency Percent Percent Percent REFRESCOS 1 9 1.7 13.5 13.5 BEBIDAS 2 6 1.2 9.7 23.2 ALIMENTOS 3 10 1.9 15.1 38.3 BOTANAS 4 7 1.4 10.8 49.2 ALMACENES 5 5 1.0 7.8 57.0 CHAMPU Y COSMETICOS 6 8 1.6 12.2 69.2 CIGARROS 7 4 .8 6.5 75.6 LOTERIA NAL 10 1 .2 1.3 77.0 PROMO FIESTAS PATRIA 12 2 .4 3.4 80.4 OTRO 15 13 2.5 19.6 100.0 0 438 87.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 65 Missing cases 438 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P2_1 MENSAJE IMPORTANTE P/MEXICANOS 1 Valid Cum Value Label Value Frequency Percent Percent Percent SALUD 1 9 1.8 1.8 1.8 INEGI 2 2 .4 .4 2.2 IMSS 3 6 1.2 1.2 3.4 PROMO FIESTAS PATRIA 4 72 14.4 14.4 17.8 PLANIFICACION FAMILI 6 9 1.7 1.7 19.5 OTRO 7 102 20.2 20.3 39.8 NS/NC 8 302 59.9 60.2 100.0 0 2 .4 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 501 Missing cases 2 ----------------------------------------------------------------------------------------------------------------------------------- Page 9 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P2_2 MENSAJE IMPORTANTE P/MEXICANOS 2 Valid Cum Value Label Value Frequency Percent Percent Percent SALUD 1 7 1.3 18.1 18.1 IMSS 3 3 .6 8.8 26.9 PROMO FIESTAS PATRIA 4 9 1.8 23.9 50.8 COMUNICACIONES Y TRA 5 1 .2 2.1 52.9 PLANIFICACION FAMILI 6 0 .1 .9 53.8 OTRO 7 17 3.4 46.2 100.0 0 466 92.6 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 37 Missing cases 466 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P2_3 MENSAJE IMPORTANTE P/MEXICANOS 3 Valid Cum Value Label Value Frequency Percent Percent Percent SALUD 1 4 .7 75.0 75.0 OTRO 7 1 .2 25.0 100.0 0 498 99.0 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 5 Missing cases 498 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P3 RECUERDA ANUNCIO FIESTAS PATRIAS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 309 61.4 73.4 73.4 NO 2 99 19.6 23.4 96.9 NS/NC 3 13 2.6 3.1 100.0 0 82 16.4 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 421 Missing cases 82 ----------------------------------------------------------------------------------------------------------------------------------- Page 10 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P4_1 CUAL ANUNCIO RECUERDA MAS 1 Valid Cum Value Label Value Frequency Percent Percent Percent PELEA DE CHAVEZ 1 9 1.8 2.4 2.4 LOTERIA NAL 2 45 8.9 11.5 13.9 INDIGENAS HABLANDO 3 53 10.5 13.7 27.5 IMNO NAL Y CANTO 4 9 1.8 2.3 29.8 ROSTROS 5 1 .1 .2 30.0 TRADICION 6 11 2.2 2.8 32.8 MIGUEL A. CORNEJO 7 28 5.5 7.1 40.0 NS/NC 8 233 46.4 60.0 100.0 0 115 22.8 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 389 Missing cases 115 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_2 CUAL ANUNCIO RECUERDA MAS 2 Valid Cum Value Label Value Frequency Percent Percent Percent PELEA DE CHAVEZ 1 1 .2 8.7 8.7 LOTERIA NAL 2 1 .2 10.3 19.0 INDIGENAS HABLANDO 3 6 1.2 48.6 67.5 IMNO NAL Y CANTO 4 1 .3 12.2 79.7 TRADICION 6 1 .2 9.3 89.0 MIGUEL A. CORNEJO 7 1 .3 11.0 100.0 0 491 97.6 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 12 Missing cases 491 ----------------------------------------------------------------------------------------------------------------------------------- Page 11 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P4_3 CUAL ANUNCIO RECUERDA MAS 3 Valid Cum Value Label Value Frequency Percent Percent Percent PELEA DE CHAVEZ 1 1 .2 23.4 23.4 INDIGENAS HABLANDO 3 2 .4 33.8 57.2 MIGUEL A. CORNEJO 7 2 .4 42.8 100.0 0 498 99.0 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 5 Missing cases 498 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5 CUAL LE GUSTO MAS Valid Cum Value Label Value Frequency Percent Percent Percent ROSTROS 1 1 .3 10.6 10.6 TRADICION 2 6 1.3 50.4 61.0 OTRO 3 4 .9 33.8 94.8 NS/NC 4 1 .1 5.2 100.0 0 490 97.5 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 13 Missing cases 490 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_1 POR QUE LE GUSTO Valid Cum Value Label Value Frequency Percent Percent Percent EN PAPEL 1 13 2.5 100.0 100.0 0 490 97.5 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 13 Missing cases 490 ----------------------------------------------------------------------------------------------------------------------------------- Page 12 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P6 RECUERDA ANUNCIO ORGULLO MEXICANO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 135 26.8 27.6 27.6 NO 2 339 67.4 69.4 96.9 NS/NC 3 15 3.0 3.1 100.0 0 14 2.8 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 489 Missing cases 14 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P6_1 CUAL VIO Valid Cum Value Label Value Frequency Percent Percent Percent ROSTROS 1 4 .8 3.1 3.1 TRADICION 2 13 2.5 9.5 12.6 OTRO 3 71 14.1 52.6 65.2 NS/NC 4 47 9.3 34.8 100.0 0 368 73.2 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 135 Missing cases 368 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P7 QUE RECUERDA MAS DEL ANUNCIO Valid Cum Value Label Value Frequency Percent Percent Percent ROSTROS 1 4 .8 14.0 14.0 TRADICION 2 12 2.3 39.1 53.1 OTRO PAPEL 3 12 2.3 39.2 92.3 NS/NC 4 2 .5 7.7 100.0 0 473 94.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 30 Missing cases 473 ----------------------------------------------------------------------------------------------------------------------------------- Page 13 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P8 POR QUE MEDIO LO VIO Valid Cum Value Label Value Frequency Percent Percent Percent TV 1 28 5.5 92.7 92.7 RADIO 2 1 .3 4.9 97.5 NS/NC 6 1 .1 2.5 100.0 0 473 94.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 30 Missing cases 473 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9 RECUERDA FRASE PRINCIPAL ANUNCIO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 8 1.6 26.5 26.5 NO 2 21 4.1 69.2 95.6 NS/NC 3 1 .3 4.4 100.0 0 473 94.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 30 Missing cases 473 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9_1 CUAL FRASE RECUERDA Valid Cum Value Label Value Frequency Percent Percent Percent FESTEJO ORGULLO 1 4 .8 53.9 53.9 OYTRO 2 1 .3 18.6 72.6 NS/NC 3 2 .4 27.4 100.0 0 495 98.4 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 8 Missing cases 495 ----------------------------------------------------------------------------------------------------------------------------------- Page 14 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P10 ANUNCIOS DICEN ALGO DE CIERTO Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 4 .7 12.0 12.0 NO 2 24 4.7 80.3 92.3 NS/NC 3 2 .5 7.7 100.0 0 473 94.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 30 Missing cases 473 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P10_1 QUE NO ES CIERTO EN ANUNCIOS Valid Cum Value Label Value Frequency Percent Percent Percent EN PAPEL 1 4 .7 100.0 100.0 0 500 99.3 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 4 Missing cases 500 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P11 LE GUSTO ANUNCIO FIESTAS PATRIAS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 24 4.7 80.3 80.3 SI EN PARTE 2 1 .1 2.2 82.5 NO 3 4 .9 15.0 97.5 NS/NC 4 1 .1 2.5 100.0 0 473 94.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 30 Missing cases 473 ----------------------------------------------------------------------------------------------------------------------------------- Page 15 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P11_1 POR QUE LE GUSTO Valid Cum Value Label Value Frequency Percent Percent Percent EN PAPEL 1 24 4.7 96.3 96.3 NS/NC 2 1 .2 3.7 100.0 0 479 95.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 25 Missing cases 479 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P11_2 POR QUE NO LE GUSTO Valid Cum Value Label Value Frequency Percent Percent Percent EN PAPEL 1 3 .6 67.7 67.7 NS/NC 2 1 .3 32.3 100.0 0 499 99.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 4 Missing cases 499 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P12 ANUNCIO COMPARADO CON OTROS ES... Valid Cum Value Label Value Frequency Percent Percent Percent EXCELENTES 1 5 1.0 16.8 16.8 BUENOS 2 20 3.9 65.7 82.5 REGULARES 3 4 .8 13.6 96.1 MALOS 4 1 .2 3.9 100.0 0 473 94.1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 30 Missing cases 473 ----------------------------------------------------------------------------------------------------------------------------------- Page 16 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P13 QUE SIENTE CON ANUNCIO Valid Cum Value Label Value Frequency Percent Percent Percent EN PAPEL 1 481 95.6 95.8 95.8 NS/NC 2 21 4.2 4.2 100.0 0 1 .1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 1 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P14 PIENSA FESTEJAR FIESTAS PATRIAS Valid Cum Value Label Value Frequency Percent Percent Percent SI 1 366 72.7 72.7 72.7 NO 2 126 25.0 25.0 97.7 NS/NC 3 11 2.3 2.3 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P14_1 COMO VA A FESTEJAR Valid Cum Value Label Value Frequency Percent Percent Percent EN PAPEL 1 364 72.3 99.4 99.4 NS/NC 2 2 .4 .6 100.0 0 137 27.3 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 366 Missing cases 137 ----------------------------------------------------------------------------------------------------------------------------------- Page 17 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE P14_2 POR QUE NO VA A FESTEJAR Valid Cum Value Label Value Frequency Percent Percent Percent EN PAPEL 1 123 24.4 97.7 97.7 NS/NC 2 3 .6 2.3 100.0 0 377 75.0 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 126 Missing cases 377 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - PSIM SIMPATIA ELECC 94 Valid Cum Value Label Value Frequency Percent Percent Percent DFC DEL PAN 1 171 34.0 34.0 34.0 EZP DEL PRI 2 184 36.6 36.7 70.7 CCS DEL PRD 3 51 10.1 10.1 80.8 OTRO 4 3 .6 .6 81.4 NINGUNO 5 57 11.2 11.3 92.6 NS/NC 6 37 7.4 7.4 100.0 0 1 .1 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 1 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - SEX Sexo Valid Cum Value Label Value Frequency Percent Percent Percent masculino 1 246 48.8 48.8 48.8 femenino 2 258 51.2 51.2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 18 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE EDAD Edad Valid Cum Value Label Value Frequency Percent Percent Percent 18-25 1 147 29.2 29.2 29.2 26-40 2 184 36.5 36.5 65.7 41-60 3 127 25.2 25.2 90.9 61 + 4 46 9.1 9.1 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INST Institución donde trabaja Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 237 47.1 47.1 47.1 gob fed 2 62 12.4 12.4 59.5 paraestatal 3 8 1.5 1.5 61.0 emp priv 4 112 22.3 22.3 83.3 negocio prop 5 23 4.6 4.6 87.9 independiente 6 61 12.1 12.1 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - OCUP Activ PEA no activa Valid Cum Value Label Value Frequency Percent Percent Percent ama casa 1 134 26.7 56.7 56.7 estudiante 2 65 13.0 27.5 84.2 jubilado 3 15 3.0 6.4 90.6 desemp 4 14 2.8 5.8 96.5 otro 5 8 1.7 3.5 100.0 0 266 52.9 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 237 Missing cases 266 ----------------------------------------------------------------------------------------------------------------------------------- Page 19 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE ESCOL Escolaridad entrev Valid Cum Value Label Value Frequency Percent Percent Percent ninguno 1 7 1.4 1.4 1.4 prim inc 2 24 4.8 4.8 6.2 prim comp 3 77 15.2 15.2 21.4 sec incom 4 13 2.5 2.5 23.9 sec comp 5 111 22.1 22.1 46.0 prep incom 6 49 9.7 9.7 55.7 prep comp 7 72 14.3 14.3 70.0 univ incom 8 63 12.4 12.4 82.4 univ comp + 9 88 17.6 17.6 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INGRE Rango ingreso Valid Cum Value Label Value Frequency Percent Percent Percent 0-1 sm 1 27 5.3 6.8 6.8 1-3 sm 2 119 23.6 30.5 37.3 3-5 sm 3 132 26.3 33.9 71.1 5-7 sm 4 59 11.8 15.1 86.3 7-10 5 29 5.7 7.4 93.7 10 + SM 6 25 4.9 6.3 100.0 0 113 22.4 Missing ------- ------- ------- Total 503 100.0 100.0 Valid cases 391 Missing cases 113 ----------------------------------------------------------------------------------------------------------------------------------- Page 20 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C1_1 REFRESCOS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 349 69.4 69.4 69.4 si mencion 1.00 143 28.5 28.5 97.9 2.00 11 2.1 2.1 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_2 BEBIDAS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 427 84.9 84.9 84.9 si mencion 1.00 76 15.1 15.1 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_3 ALIMENTOS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 453 90.1 90.1 90.1 si mencion 1.00 50 9.9 9.9 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 21 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C1_4 BOTANAS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 470 93.4 93.4 93.4 si mencion 1.00 31 6.2 6.2 99.6 2.00 2 .4 .4 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_5 ALMACENES Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 474 94.2 94.2 94.2 si mencion 1.00 28 5.6 5.6 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_6 CHAMPU Y COSMETICOS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 453 90.0 90.0 90.0 si mencion 1.00 46 9.2 9.2 99.2 2.00 3 .6 .6 99.8 3.00 1 .2 .2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 22 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C1_7 CIGARROS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 456 90.7 90.7 90.7 si mencion 1.00 47 9.3 9.3 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_8 SALUD Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 502 99.8 99.8 99.8 si mencion 1.00 1 .2 .2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_9 BANCOS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 497 98.8 98.8 98.8 si mencion 1.00 6 1.2 1.2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 23 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C1_10 LOTERIA NAL Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 499 99.1 99.1 99.1 si mencion 1.00 5 .9 .9 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_11 IMSS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 503 100.0 100.0 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_12 PROMO FIESTAS PATRIAS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 484 96.2 96.2 96.2 si mencion 1.00 19 3.8 3.8 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 24 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C1_13 COMUNICACION Y TRANS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 502 99.8 99.8 99.8 si mencion 1.00 1 .2 .2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_14 PLANIFICACION FAMILIAR Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 499 99.2 99.2 99.2 si mencion 1.00 4 .8 .8 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1_15 OTRO Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 390 77.5 77.5 77.5 si mencion 1.00 103 20.5 20.5 98.1 2.00 10 1.9 1.9 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 25 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C1_16 NS/NC Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 354 70.3 70.3 70.3 si mencion 1.00 149 29.7 29.7 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_1 SALUD Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 484 96.1 96.1 96.1 si mencion 1.00 19 3.9 3.9 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_2 INEGI Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 501 99.6 99.6 99.6 si mencion 1.00 2 .4 .4 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 26 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C2_3 IMSS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 494 98.2 98.2 98.2 si mencion 1.00 9 1.8 1.8 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_4 PROMO FIESTAS PATRIAS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 422 83.8 83.8 83.8 si mencion 1.00 81 16.2 16.2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_5 COMUNICACIONES Y TRANS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 502 99.8 99.8 99.8 si mencion 1.00 1 .2 .2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 27 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C2_6 PLANIFICACION FAMILIAR Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 494 98.2 98.2 98.2 si mencion 1.00 9 1.8 1.8 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_7 OTRO Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 392 77.9 77.9 77.9 si mencion 1.00 102 20.3 20.3 98.2 2.00 9 1.8 1.8 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2_8 NS/NC Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 202 40.1 40.1 40.1 si mencion 1.00 302 59.9 59.9 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 28 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C4_1 PELEA DE CHAVEZ Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 492 97.7 97.7 97.7 si mencion 1.00 11 2.3 2.3 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C4_2 LOTERIA NAL Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 457 90.9 90.9 90.9 si mencion 1.00 46 9.1 9.1 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C4_3 INDIGENAS HABLANDO Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 443 87.9 87.9 87.9 si mencion 1.00 61 12.1 12.1 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 29 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C4_4 IMNO NAL Y CANTO Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 493 98.0 98.0 98.0 si mencion 1.00 10 2.0 2.0 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C4_5 ROSTROS Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 503 99.9 99.9 99.9 si mencion 1.00 1 .1 .1 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C4_6 TRADICION Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 491 97.6 97.6 97.6 si mencion 1.00 12 2.4 2.4 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 30 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE C4_7 MIGUEL A. CORNEJO Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 472 93.8 93.8 93.8 si mencion 1.00 31 6.2 6.2 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C4_8 NS/NC Valid Cum Value Label Value Frequency Percent Percent Percent no mencion .00 270 53.6 53.6 53.6 si mencion 1.00 233 46.4 46.4 100.0 ------- ------- ------- Total 503 100.0 100.0 Valid cases 503 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 31 CAMPAÑA MEDIOS FIESTAS PATRIAS 13/SEP/95 TELEFONO 9/14/95 FRECUENCIAS NAL PONDERADAS EN CAM20995.FRE This procedure was completed at 13:09:00 End of Include file.