/box='-|.' /width=132/length=60 /eject=OFF /scren= ON /more=OFF /include= on /echo=OFF. The raw data or transformation pass is proceeding 413 cases are written to the compressed active file. ***** Memory allows a total of 7702 Values, accumulated across all Variables. There also may be up to 962 Value Labels for each Variable. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C1 Refrescos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 335 81.0 81.0 81.0 SI MENCION 1.00 75 18.3 18.3 99.3 2.00 3 .7 .7 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C2 Higiene/limpieza Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 352 85.3 85.3 85.3 SI MENCION 1.00 56 13.6 13.6 99.0 2.00 3 .8 .8 99.8 3.00 1 .2 .2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 7 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE C3 Bebidas Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 370 89.6 89.6 89.6 SI MENCION 1.00 41 9.9 9.9 99.5 2.00 2 .5 .5 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C4 Alimentos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 366 88.5 88.5 88.5 SI MENCION 1.00 47 11.3 11.3 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C5 Botanas Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 390 94.5 94.5 94.5 SI MENCION 1.00 23 5.5 5.5 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 8 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE C6 Almacenes Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 382 92.6 92.6 92.6 SI MENCION 1.00 30 7.2 7.2 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C7 Shampoo/cosmétic Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 393 95.2 95.2 95.2 SI MENCION 1.00 19 4.5 4.5 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C8 Cigarros Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 398 96.3 96.3 96.3 SI MENCION 1.00 15 3.7 3.7 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 9 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE C9 Salud Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 406 98.4 98.4 98.4 SI MENCION 1.00 7 1.6 1.6 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C10 Solidaridad Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 411 99.5 99.5 99.5 SI MENCION 1.00 2 .5 .5 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C11 Fotocredencialización Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 411 99.5 99.5 99.5 SI MENCION 1.00 2 .5 .5 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 10 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE C12 Programa Impulso Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 410 99.3 99.3 99.3 SI MENCION 1.00 3 .7 .7 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C13 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 413 100.0 100.0 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C14 Cuida la ciudad Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 413 100.0 100.0 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 11 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE C15 Bancos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 406 98.4 98.4 98.4 SI MENCION 1.00 6 1.4 1.4 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C16 SEDENA Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 411 99.5 99.5 99.5 SI MENCION 1.00 2 .5 .5 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C17 Condones (Sico) Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 412 99.8 99.8 99.8 SI MENCION 1.00 1 .2 .2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 12 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE C18 Partidos políticos Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 405 98.1 98.1 98.1 SI MENCION 1.00 8 1.9 1.9 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C19 Cruz Roja ayuda Chis Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 375 90.8 90.8 90.8 SI MENCION 1.00 38 9.2 9.2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - C20 Otro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 295 71.4 71.4 71.4 SI MENCION 1.00 101 24.5 24.5 95.9 2.00 16 3.8 3.8 99.7 3.00 1 .3 .3 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 13 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE C21 Ns/Nc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 239 57.8 57.8 57.8 SI MENCION 1.00 118 28.6 28.6 86.3 2.00 16 3.9 3.9 90.2 3.00 40 9.8 9.8 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D1 Salud Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 349 84.5 84.5 84.5 SI MENCION 1.00 60 14.6 14.6 99.2 2.00 2 .5 .5 99.7 3.00 1 .3 .3 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D2 Solidaridad Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 389 94.2 94.2 94.2 SI MENCION 1.00 24 5.8 5.8 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 14 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE D3 Fotocredencialización Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 373 90.2 90.2 90.2 SI MENCION 1.00 39 9.5 9.5 99.8 2.00 1 .2 .2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D4 TLC Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 384 93.0 93.0 93.0 SI MENCION 1.00 29 7.0 7.0 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D5 Defensa Nacional Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 408 98.8 98.8 98.8 SI MENCION 1.00 5 1.2 1.2 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 15 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE D6 Campañas Políticas Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 387 93.6 93.6 93.6 SI MENCION 1.00 26 6.4 6.4 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D7 Cruz Roja ayuda Chis Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 352 85.2 85.2 85.2 SI MENCION 1.00 61 14.8 14.8 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - D8 Otro Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 275 66.5 66.5 66.5 SI MENCION 1.00 108 26.1 26.1 92.6 2.00 16 3.9 3.9 96.5 3.00 14 3.5 3.5 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 16 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE D9 Ns/Nc Valid Cum Value Label Value Frequency Percent Percent Percent NO MENCION .00 186 45.0 45.0 45.0 SI MENCION 1.00 162 39.1 39.1 84.2 2.00 21 5.2 5.2 89.4 3.00 44 10.6 10.6 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4 RECUERDA ANUNCIO DE AYUDA A CHIAPAS Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 313 75.7 75.7 75.7 No 2 98 23.7 23.7 99.3 Ns/Nc 3 3 .7 .7 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P4_1 CUAL ANUNCIO ESCUCHO O VIO Valid Cum Value Label Value Frequency Percent Percent Percent De la Cruz Roja 1 212 51.3 68.2 68.2 Otro 2 64 15.5 20.6 88.7 Ns/Nc 3 35 8.5 11.3 100.0 . 2 .5 Missing 0 100 24.3 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 311 Missing cases 102 ----------------------------------------------------------------------------------------------------------------------------------- Page 17 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE P5_1 RECUERDA...Indígenas Desplazados Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 51 12.3 52.2 52.2 NO MENCION 2 47 11.3 47.8 100.0 . 111 26.8 Missing 0 205 49.7 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 97 Missing cases 316 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_2 RECUERDA...Indíg y campesinos refugiados Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 40 9.8 47.6 47.6 NO MENCION 2 45 10.8 52.4 100.0 . 119 28.8 Missing 0 209 50.6 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 85 Missing cases 328 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_3 RECUERDA...Indígenas necesitan ayuda Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 55 13.2 58.7 58.7 NO MENCION 2 38 9.3 41.3 100.0 . 115 27.8 Missing 0 205 49.6 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 93 Missing cases 320 ----------------------------------------------------------------------------------------------------------------------------------- Page 18 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE P5_4 RECUERDA...Chiapas me necesita Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 29 6.9 36.3 36.3 NO MENCION 2 50 12.2 63.7 100.0 . 125 30.3 Missing 0 209 50.6 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 79 Missing cases 334 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_5 RECUERDA...Mandar Ayuda Economica a CR Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 136 33.0 83.6 83.6 NO MENCION 2 27 6.5 16.4 100.0 . 47 11.3 Missing 0 203 49.3 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 163 Missing cases 250 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P5_6 RECUERDA...Otro Valid Cum Value Label Value Frequency Percent Percent Percent SI MENCION 1 23 5.7 35.9 35.9 NO MENCION 2 42 10.1 64.1 100.0 . 139 33.7 Missing 0 209 50.6 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 65 Missing cases 348 ----------------------------------------------------------------------------------------------------------------------------------- Page 19 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE P6 GUSTO POR LOS ANUNCIOS DE CRUZ ROJA Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 181 43.9 85.6 85.6 En parte 2 10 2.5 4.8 90.4 No 3 11 2.6 5.2 95.6 Ns/Nc 4 9 2.3 4.4 100.0 . 1 .2 Missing 0 200 48.5 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 212 Missing cases 201 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P7 COMPARANDO COMO SON ANUNCIOS DE CRUZ ROJ Valid Cum Value Label Value Frequency Percent Percent Percent Excelentes 1 49 12.0 23.3 23.3 Buenos 2 123 29.8 58.0 81.3 Regulares 3 34 8.1 15.8 97.1 Malos 4 1 .2 .5 97.6 Ns/Nc 6 5 1.2 2.4 100.0 . 1 .2 Missing 0 200 48.5 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 212 Missing cases 201 ----------------------------------------------------------------------------------------------------------------------------------- Page 20 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE P8 RESPONSABLE DEL PROBL, PERSONAS SIN HOGA Valid Cum Value Label Value Frequency Percent Percent Percent El EZLN 1 43 10.4 10.4 10.4 El Ejército mexicano 2 6 1.4 1.4 11.9 El Gobierno 3 173 41.8 41.8 53.7 Otro 4 58 14.0 14.0 67.7 Ns/Nc 5 133 32.3 32.3 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P9 JUSTIFICAN DEMANDAS DEL EZLN, ESTE HECHO Valid Cum Value Label Value Frequency Percent Percent Percent Sí 1 80 19.4 19.4 19.4 En parte 2 39 9.6 9.6 29.0 No 3 230 55.6 55.8 84.8 Ns/Nc 4 63 15.2 15.2 100.0 . 1 .2 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 412 Missing cases 1 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - P10 NO PUDO O NO QUIZO, EVITARLO EL EZLN Valid Cum Value Label Value Frequency Percent Percent Percent No pudo evitarlo 1 100 24.2 24.2 24.2 No quiso evitarlo 2 230 55.7 55.8 80.1 Ns/Nc 3 82 19.9 19.9 100.0 . 1 .3 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 412 Missing cases 1 ----------------------------------------------------------------------------------------------------------------------------------- Page 21 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE Q12A ACUERDO PTE Valid Cum Value Label Value Frequency Percent Percent Percent Acuerdo 1 281 68.0 68.2 68.2 Desacuerdo 2 77 18.6 18.7 86.8 Ns/Nc 3 54 13.1 13.2 100.0 . 1 .3 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 412 Missing cases 1 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Q12D OPINION PTE Valid Cum Value Label Value Frequency Percent Percent Percent Mejoró 1 175 42.3 42.3 42.3 No cambió 2 102 24.7 24.7 67.0 Empeoró 3 75 18.1 18.1 85.0 Ns/Nc 4 62 15.0 15.0 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Q9B SITUACION ACTUAL CONFLICTO EN CHIAPAS TO Valid Cum Value Label Value Frequency Percent Percent Percent Se ha agravado 1 64 15.4 15.5 15.5 Se ha mejorado 2 230 55.8 56.2 71.7 Ns/Nc 3 116 28.1 28.3 100.0 0 3 .7 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 410 Missing cases 3 ----------------------------------------------------------------------------------------------------------------------------------- Page 22 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE Q9B1 SITUACION ACTUAL CONFLICTO EN CHIAPAS Valid Cum Value Label Value Frequency Percent Percent Percent Se ha agravado 1 40 9.6 18.3 18.3 Se ha mejorado 2 108 26.2 50.1 68.4 Ns/Nc 3 68 16.5 31.6 100.0 . 197 47.8 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 216 Missing cases 197 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Q9B2 SITUACION ACTUAL CONFLICTO EN CHIAPAS Valid Cum Value Label Value Frequency Percent Percent Percent Se ha agravado 1 24 5.8 12.4 12.4 Se ha mejorado 2 122 29.6 62.9 75.3 Ns/Nc 3 48 11.6 24.7 100.0 . 219 52.9 Missing ------- ------- ------- Total 413 100.0 100.0 Valid cases 194 Missing cases 219 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - SEX Sexo Valid Cum Value Label Value Frequency Percent Percent Percent masculino 1 198 48.0 48.0 48.0 femenino 2 215 52.0 52.0 100.0 ------- ------- ------- Total 413 100.0 100.0 Valid cases 413 Missing cases 0 ----------------------------------------------------------------------------------------------------------------------------------- Page 23 EVALUACION CAMPAÑA DE MEDIOS 9/MZO/94 TELEFONICA 3/10/94 FRECUENCIAS EN CRU10394.FRE This procedure was completed at 11:32:09 End of Include file.